With MaxPoint, Valassis Digital Closes the Loop On Omnichannel Media

From Ad Exchanger, March 13, 2018
Published Friday, Mar 30, 2018



With MaxPoint, Valassis Digital Closes the Loop On Omnichannel Media

Ad tech companies floundering in the public markets have increasingly turned to private equity firms to reinvent their businesses away from the glare of Wall Street’s harsh spotlight.

Some PE firms buy ad tech to wring out costs before putting them back on the market or selling to another PE house. Others, like Sizmek, which acquired Rocket Fuel in July, buy point solutions and stitch them together in the hopes of providing a scaled alternative to the duopoly.

The latter scenario was the motivation behind Valassis Digital’s $95 million acquisition of ad network MaxPoint in August…

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