With the Rise of Self-Care Apps, Here’s How Marketers Can Respectfully Join the Space

From Adweek, Feb. 26, 2018
Published Monday, Mar 12, 2018



With the Rise of Self-Care Apps, Here’s How Marketers Can Respectfully Join the Space

Valassis Digital’s Pehr Luedtke, Senior Vice President, Marketing and International, discusses the importance of personalized advertising

A new era of apps catering to help people with their mental health is here. And boy, do we need it.

Social media apps have gotten a bad reputation; even Facebook recently admitted it might be bad for you. But with the continued expansion of our reliance on technology, perhaps then it’s not entirely surprising that there’s been a mini-boom in the self-care app ecosystem over the last couple of years. These self-care apps want to turn your phone into a force of good that’s less about likes and filters, and more about you and your actual happiness.

Read more here.