The Effect of Tax Changes on Consumers’ Wallets

By: Rami Elsaleh, Marketing Research Analyst - Data & Analytics, Valassis
Published Friday, Jan 26, 2018



The Effect of Tax Changes on Consumers’ Wallets

How will consumers spend their extra income as a result of tax law changes?

The average consumer will receive a pay increase of $94 every two weeks or $204 average per month. We expect restaurants, retail and consumer services clients to benefit.

Here’s a quick, example of how the new law could impact you, courtesy of CNBC.com*:

annual-income-chart1

bi-weekly-take-home-pay-chart2

*Source: CNBC.com, January 1, 2018, Tax Cuts and Jobs Act “New Year, New Tax Brackets. Here’s Where You Stand.”