Strategies to Influence Consumer Holiday Purchase Decisions

By: Gary Pugh, Senior Analyst, Research, Valassis
Published Thursday, Nov 30, 2017



Strategies to Influence Consumer Holiday Purchase Decisions

Several important strategies are known to convince holiday shoppers to make a purchase. Research finds that retailers who implement the following, can help drive consumer decision-making, resulting in a happy holiday season for all. Here’s what consumers look for:

strategies-to-influence-consumer-chart

In addition, both men and women seek recommendations from retailers to help cut through the noise. In fact, more than half of online holiday shoppers said they purchased an item that was recommended directly from a retailer:

gift-boxes

The bottom line is that smart retailers will help guide consumers this holiday season by communicating their product offerings, savings opportunities and fulfillment options – and, they will top it all off with a good customer experience.

Learn how Valassis can help you reach and activate consumers here.  

Source: NRF 2017 Holiday Planning Playbook