Capturing the Dynamic Retail Shopper – Where, When and How They Plan and Shop

By: Julie Poast, Director, Campaign Solutions, Valassis
Published Monday, Nov 13, 2017



Capturing the Dynamic Retail Shopper – Where, When and How They Plan and Shop

As a whole, consumers are getting more elusive – making purchase plans, changing plans, looking across multiple screens and media options…all in a given day (or hour). These dynamic shoppers are “always on,” shopping across various days, times and locations. And parents? Do they follow the rest?

Read the full blog at thedma.org.