By: Shabneez Khan, Senior Manager Sales Strategy, Valassis Digital
Published Thursday, Nov 2, 2017
In 2016, 3 million more consumers shopped over Thanksgiving weekend with overall spend increasing by $1.4 billion.1 While mobile purchases continue to increase and consumers are still hitting the store for inspiration, soliciting ideas from family and friends, and seeking recommendations from retailers.2 With shoppers contemplating and purchasing over a several month period, identifying, targeting and reaching the right consumer at the right time is more important than ever.
Target the Right Consumer with Meaningful, Relevant Messaging
Learn more about how Valassis can help you reach and activate consumers here.