Reach and Engage Shoppers Preparing for Thanksgiving

By: Alexandra Miller, Sales Strategist, Valassis Digital
Published Tuesday, Oct 24, 2017



Reach and Engage Shoppers Preparing for Thanksgiving

Thanksgiving Trends

The holiday season is fast approaching and Americans everywhere are getting ready to celebrate their annual Thanksgiving dinner. Thanksgiving is tied with Christmas as the most family-oriented holiday in America, with 95 percent of Americans spending the holiday with family. To get ready for Thanksgiving dinner, Americans will spend an average of $50 for a family dinner for 10, translating to $5 a head.* 

Before sitting down with the family, an estimated 101.9 million Americans will shop in-store over Thanksgiving weekend to prepare for the big dinner.* In addition to stocking up on food and supplies for dinner, shoppers will head to home goods/party supply stores to get decorations and supplies for entertaining friends and family.

With a targeted, cross-device media campaign you can reach consumers on the devices they use the most, keeping your brand top of mind as they prepare their Thanksgiving dinner shopping lists.

How to Reach Thanksgiving Shoppers

Utilize cross-device identification and targeting solutions to maximize reach of Thanksgiving shoppers:

  • Reach shoppers buying turkey, potatoes, desserts, tableware, decorations and party supplies with purchase based targeting.
  • Engage with shoppers and entertainers using social media sites and apps to find Thanksgiving food and drink recipes, decorations and hosting inspiration.
  • Reach audiences consuming media about all things Thanksgiving, cooking and entertaining with contextual and keyword targeting.
  • Utilize geo-location targeting to reach consumers shopping at grocery retailers, home goods and party supply stores.

The right targeting mix can make all the difference for marketers this holiday season.

*Source: SmartAsset (https://smartasset.com/credit-cards/thanksgiving-by-the-numbers)