Retailers can Score Big This Football Season

Alexandra Miller, Sales Strategist, Valassis Digital
Published Thursday, Oct 5, 2017

Retailers can Score Big This Football Season

According to the Tailgating Industry Association, consumers are projected to spend $20 billion on food and supplies for the tailgating season. Tailgaters will spend an average of $500 per season on food and supplies.

Fans travel near and far to watch their favorite team. Targeted, cross-device media can help you reach them at home, on the road and while stocking up for the next big game.

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Nearly half (46 percent) of football fans plan to tailgate six to 10 times a season. Tailgaters are expected to spend an average of $143 per game on game day staples including grilling items, snacks and beverages.

Both college and professional football-themed campaigns can help your brand score big this upcoming tailgate season. Don’t miss out on your chance to score by using hyper-targeted media:


Learn more about how Valassis can help you reach and activate consumers here.

Source: RetailMeNot