Home Improvement: How and Where Marketers Can Influence Purchases

By: Peter Wright, Client Marketing Director, Valassis
Published Tuesday, Aug 8, 2017



Home Improvement: How and Where Marketers Can Influence Purchases

If you’re a home improvement marketer, take notice: there are many consumer decision drivers and nuances to be aware of within the segment.

Below are some of the details that surfaced in the 2016 Valassis Coupon Intelligent Study:

home-improvement-chart1

home-improvement-choosing-the-store-chart2

home-improvement-venture-to-try-chart3

home-improvement-workplace-central-chart4

Takeaway:

Most home improvement shoppers plan ahead and make their purchase decisions at home, although mobile promotions are gaining traction with some audiences. Ensure you influence customers throughout their path to purchase with print & digital media.

Source: 2016 Valassis Coupon Intelligence Study. N = 1,000 respondents;

1Base = all respondents; 2Base = Full-time or part-time employed and responding;

Questions and responses are focused on the home improvement category.