By: Paul Bernstein, Client Marketing Director, Valassis
Published Monday, Aug 7, 2017
If you’re an electronics marketer, take notice: there are many consumer decision drivers and nuances to be aware of within the segment.
Below are some of the details that surfaced in the 2016 Valassis Coupon Intelligent Study:
Electronics shoppers primarily make their purchase decisions at home, but remain open to mobile discounts received on-the-go or near the store. Ensure you influence customers throughout their path to purchase with print & digital media.
Source: 2016 Valassis Coupon Intelligence Study. N = 1,000 respondents;
1Base = all respondents; 2Base = Full-time or part-time employed and responding;
Questions and responses are focused on the electronics category.