Electronics: How and Where Marketers Can Influence Purchases

By: Paul Bernstein, Client Marketing Director, Valassis
Published Monday, Aug 7, 2017



Electronics: How and Where Marketers Can Influence Purchases

If you’re an electronics marketer, take notice: there are many consumer decision drivers and nuances to be aware of within the segment.

Below are some of the details that surfaced in the 2016 Valassis Coupon Intelligent Study:

most-of-your-electronics-purchase-chart1

high-ranking-among-key-audiences-chart2

mobile-discounts-received-chart3

would-you-visit-more-often-chart4

Takeaway:

Electronics shoppers primarily make their purchase decisions at home, but remain open to mobile discounts received on-the-go or near the store. Ensure you influence customers throughout their path to purchase with print & digital media.

Source: 2016 Valassis Coupon Intelligence Study. N = 1,000 respondents;

1Base = all respondents; 2Base = Full-time or part-time employed and responding;

Questions and responses are focused on the electronics category.