Furniture – How and Where Marketers Can Influence Purchases

By: Chip West, Client Marketing Director, Valassis
Published Friday, Jul 21, 2017



Furniture – How and Where Marketers Can Influence Purchases

If you’re a furniture marketer, take notice: there are many consumer decision drivers and nuances to be aware of within the segment.

Below are some of the details that surfaced in the 2016 Valassis Coupon Intelligent Study:

when-do-you-make-most-chart1

coupons-received-at-home-chart2

top-2-answers-among-respondents-chart3

Takeaway:

Furniture shoppers make purchase decisions both at home and at the store. Promotions and discounts play a significant role. Ensure you influence customers throughout their path to purchase with print & digital media.

Source: 2016 Valassis Coupon Intelligence Study. N = 1,000 respondents;

1Base = all respondents; 2Base = Full-time or part-time employed and responding;

Questions and responses are focused on the furniture category.