By: Chip West, Client Marketing Director, Valassis
Published Friday, Jul 21, 2017
If you’re a furniture marketer, take notice: there are many consumer decision drivers and nuances to be aware of within the segment.
Below are some of the details that surfaced in the 2016 Valassis Coupon Intelligent Study:
Furniture shoppers make purchase decisions both at home and at the store. Promotions and discounts play a significant role. Ensure you influence customers throughout their path to purchase with print & digital media.
Source: 2016 Valassis Coupon Intelligence Study. N = 1,000 respondents;
1Base = all respondents; 2Base = Full-time or part-time employed and responding;
Questions and responses are focused on the furniture category.