Restaurant: How and Where Marketers Can Influence Purchases

By: Dana Baggett, Director of Client Marketing, Valassis
Published Wednesday, Jul 12, 2017



Restaurant: How and Where Marketers Can Influence Purchases

If you’re a restaurant marketer, take notice: there are many consumer decision drivers and nuances to be aware of within the segment.

Below are some of the details that surfaced in the 2016 Valassis Coupon Intelligence Study:

choosing-the-restaurant-chart1

whats-the-main-influence-chart2

Takeaway:

Coupons and promotions are highly impactful in attracting restaurant customers and driving traffic. Targeting around the workplace may be a key growth opportunity. Ensure you influence customers throughout their path to purchase with print & digital media.

Source: 2016 Valassis Coupon Intelligence Study. N = 1,000 respondents;

1Base = all respondents; 2Base = Full-time or part-time employed and responding;

Restaurant = fast food or sit down.