Apparel: How and Where Marketers Can Influence Purchases

By: Paul Bernstein, Client Marketing Director, Valassis
Published Wednesday, Jul 12, 2017



Apparel: How and Where Marketers Can Influence Purchases

If you’re an apparel marketer, take notice: there are many consumer decision drivers and nuances to be aware of within the segment.

Below are some of the details that surfaced in the 2016 Valassis Coupon Intelligent Study:

deciding-at-home-chart1

choosing-the-store-chart2

venture-to-try-chart3

workplace-central-chart4

Takeaway:

Apparel shoppers make most of their purchase decisions at the store and at home. One-third seek online coupons. . Ensure you influence customers throughout their path to purchase with print & digital media.

Source: 2016 Valassis Coupon Intelligence Study. N = 1,000 respondents;

1Base = all respondents; 2Base = Full-time or part-time employed and responding;

Questions and responses are focused on the apparel category.