Consumers Value Both Print and Digital Savings

By: Christine Champion, Senior Marketing Research Analyst, Valassis
Published Thursday, Jun 22, 2017



Consumers Value Both Print and Digital Savings

Did you know when shopping for CPG products*

  • Print coupons still account for the majority share of use;
  • The percent of consumers using discounts from paperless sources has increased;
  • Shoppers value savings whether via printed or digital formats.

consumers-value-savings

Learn more about how Valassis can help you reach and activate consumers here

*Source: 2K17 Valassis Coupon Intelligence Study, food, health & beauty, OTC medication & household items