How Consumers Prefer to Get Coupons

By: Christine Champion, Senior Marketing Research Analyst, Valassis
Published Thursday, Jun 15, 2017

How Consumers Prefer to Get Coupons

Did you know that the top three ways consumers like to get their coupons are in the mail, from the newspaper or in an email? Be sure to take this into account when developing your media plan.


Learn more about how Valassis can help you reach and activate consumers here.  

*Source: Awareness-To-Activation Study 2016 Wave 3; The NPD Group, Inc. n = 1,718