TV Execs Speak - The Ins and Outs of Coverage

By Cindy Hopman, Manager, Corporate Communications, Valassis
Published Wednesday, Jun 14, 2017



TV Execs Speak - The Ins and Outs of Coverage

Business Wire, in collaboration with PRSA-Detroit and IABC-Detroit, hosted a panel discussion with executives from the city’s three major networks to provide PR professionals insight into their world and how it has changed. We learned more about what catches their eye for not only the 6 o’clock news but news that starts as early as 4:30 a.m. for some morning shows all the way to the traditional 11 o’clock telecast.

Once upon a time, to announce big news, you either issued a press release or held a press conference.  Subsequent front page news and broadcast coverage meant PR success. Today, those are just two tools used to get the news out and by no means do they stand alone. There is pitching, tweeting and blogging to follow up a press release or press conference for coverage in print, online, TV, radio and across social networks with rich media to further enhance the story.

Read more at: Business Wire