By: Christine Champion, Senior Marketing Research Analyst, Valassis
Published Friday, Apr 21, 2017
Most marketers are aware of the importance of reaching millennial consumers. But did you know the group plans on spending major money on televisions, cars and dining out when they receive their tax refunds?
Reach and activate this key consumer group this tax refund season by using what works best with millennials – print plus digital. In fact, over 75 percent of millennials are influenced by print and digital media when making major purchases.*
Learn more about how Valassis can help you reach busy on-the-go millennial consumers at home or away here.
*Source: 2K17 Valassis Coupon Intelligence Report “Influencing Consumers Along the Path to Purchase.” Research focused on behavior for traditional CPG categories. Bases: All respondents.