Tremendous Value – How Coupons Influence the Consumer Path to Purchase

By: Curtis Tingle, Chief Marketing Officer, Valassis
Published Thursday, Apr 13, 2017



Tremendous Value – How Coupons Influence the Consumer Path to Purchase

You may think that coupons only influence the final product selection, but recent Valassis consumer research found that coupons are undeniably influential across all stages of the consumer shopping journey – before, during and after the purchase.

The 2K17 Valassis® Coupon Intelligence Report provides a closer look at the influence coupons and discounts have on purchase decisions across multiple audiences.

Read more at Direct Marketing Association (DMA)