By: Curtis Tingle, Chief Marketing Officer, Valassis
Published Thursday, Apr 20, 2017
Coupons are highly influential, but do you know where they come into play along your consumer’s path to purchase? Print, mobile and digital coupons and discounts impact the shopping journey – before, during and after purchase.
These findings from the 2K17 Valassis Coupon Intelligence Report are just a small sample representing the diverse use of coupons:
To learn more, view/download this infographic.
See more highlights from the Valassis 2K17 Coupon Intelligence Report.
*Source: 2K17 Valassis Coupon Intelligence Report “Influencing Consumers Along the Path to Purchase.” Research focused on behavior for traditional CPG categories. Bases: All respondents.