Coupon Use Along the Consumer Path to Purchase

By: Curtis Tingle, Chief Marketing Officer, Valassis
Published Thursday, Apr 20, 2017



Coupon Use Along the Consumer Path to Purchase

Coupons are highly influential, but do you know where they come into play along your consumer’s path to purchase? Print, mobile and digital coupons and discounts impact the shopping journey – before, during and after purchase.

These findings from the 2K17 Valassis Coupon Intelligence Report are just a small sample representing the diverse use of coupons:

  • 90 percent of consumers use coupons;
  • 77 percent shop where they can use paper coupons;
  • 61 percent of shoppers use a phone/device to save on purchases;
  • 73 percent of Hispanic consumers and 82 percent of parents scan receipts on their phone/device for points or cash back.*

To learn more, view/download this infographic.

See more highlights from the Valassis 2K17 Coupon Intelligence Report.

*Source: 2K17 Valassis Coupon Intelligence Report “Influencing Consumers Along the Path to Purchase.” Research focused on behavior for traditional CPG categories. Bases: All respondents.