Message Personalization – Five Steps to Get the Best Results

By: Rex Boatright, Director of Creative Services, Corporate Marketing, Valassis
Published Wednesday, Feb 22, 2017



Message Personalization – Five Steps to Get the Best Results

Did you know that personalization of your marketing message can deliver five to eight times the ROI on marketing spend and lift sales by 10 percent or more?1

Customers are particular about their print and digital messages, so strive to improve your marketing by getting the most you can out of personalization. Take these five steps for the best results:

  1. Move Beyond Name Dropping
  2. Let Data Be Your Guide
  3. Personalize Across Media Channels
  4. Give Everyone Their Own Deal
  5. Test, Then Adjust

To get the most out of personalization, take the Personalization Pledge.

Source 1: “How Marketers Can Personalize at Scale,” Harvard Business Review, Nov. 2015.