Blog: Industry Insights


Innovate from Within Through the Creative Process Model
Innovate from Within Through the Creative Process Model
How do we go about creating a culture of creativity and innovation? It’s a concern that’s been in boardrooms across the world for some time now. Many companies are making great strides – but also raising new questions: “We now have this great culture, so why aren’t we innovating?” “How do we get everyone to look for new ways to improve and innovate?” Even...
Look out Retail, e-Commerce is Here
Look out Retail, e-Commerce is Here
When I think about examples of technological evolution we’ve seen in business, the automotive industry comes to mind. First it was the horse; then the horse and buggy; next came the Model T, then the Tesla… and now we’re talking about driverless cars. Each shift made the one before obsolete. Now we’re seeing a similar evolution across the retail industry – again due to...
Impacting Consumers’ Retail and Restaurant Path to Purchase
Impacting Consumers’ Retail and Restaurant Path to Purchase
Think back to the last time you shopped for clothing or for a new piece of furniture. When and how did you decide where to shop and what you were going to buy? If you did shop in a store, what enticed you to purchase something different from what you originally had in mind? It’s likely your decision-making process varied based on what you were purchasing and wasn’t a straight, simple path...
How to Find the Perfect Data Partner
How to Find the Perfect Data Partner
Back in the day, a few large companies dominated the consumer data market. And most compiled data came from U.S. government sources combined with offline consumer surveys. But today, given the reveal of personal behavioral data through the use of digital devices, marketers have the ability to enhance their consumer view by combining traditional offline data with new online data sources.  With these...
Marketers Get Ready – Millennials Plan to Spend Big During Tax Season
Marketers Get Ready – Millennials Plan to Spend Big During Tax Season
Most marketers are aware of the importance of reaching millennial consumers. But did you know the group plans on spending major money on televisions, cars and dining out when they receive their tax refunds? Reach and activate this key consumer group this tax refund season by using what works best with millennials – print plus digital. In fact, over 75 percent of millennials are influenced by print...
Coupon Use Along the Consumer Path to Purchase
Coupon Use Along the Consumer Path to Purchase
Coupons are highly influential, but do you know where they come into play along your consumer’s path to purchase? Print, mobile and digital coupons and discounts impact the shopping journey – before, during and after purchase. These findings from the 2K17 Valassis Coupon Intelligence Report are just a small sample representing the diverse use of coupons: 90 percent of consumers use coupons; 77...
Tremendous Value – How Coupons Influence the Consumer Path to Purchase
Tremendous Value – How Coupons Influence the Consumer Path to Purchase
You may think that coupons only influence the final product selection, but recent Valassis consumer research found that coupons are undeniably influential across all stages of the consumer shopping journey – before, during and after the purchase. The 2K17 Valassis® Coupon Intelligence Report provides a closer look at the influence coupons and discounts have on purchase decisions across multiple...
Challenges and Best Practices for Specialty Retailers
Challenges and Best Practices for Specialty Retailers
Heading into spring and summer of 2017, the digital age sets a challenging stage for specialty retailers. As consumers increasingly turn to online shopping, showrooming and webrooming, specialty retailers must use this same technology to their advantage. Just think about it. When you shop in-store, you most likely have your mobile phone in hand, ready to aid in your research. That’s if you start...
The Best Media to Attract Young Families to Grocery May Not be What You Think
The Best Media to Attract Young Families to Grocery May Not be What You Think
For years, many companies – including grocers – have focused their marketing on the baby boomer (boomer) population due to the size (74.9 million) and impact of this group on businesses. But as the boomer population ages and 10,000 reach retirement age each day, marketers have shifted their focus to younger generations, primarily millennials (also referred to as Gen Y). This is rightly so...
Business Resource Groups Offer More Than You May Know
Business Resource Groups Offer More Than You May Know
Like-groups of people have always sought ways to connect both personally and within the corporate culture. Affinity Groups (AG), Employee Resource Groups (ERG), and Business Resource Groups (BRG) are a means for diverse groups of employees to share experiences and have a voice in the corporate world.  While originally initiated to address and inspire affirmative-action advocacy, each evolution...
Digital Video – Marketers Can Unlock the Power of Storytelling
Digital Video – Marketers Can Unlock the Power of Storytelling
Who doesn't love a good story? Stories created in books or movies can take you to places you never thought possible. A core element of a good story is its ability to connect to its audience and engage them. Marketers create mini-stories (content and campaigns) all the time. But, consumers can only digest or attend to a fraction of the marketing content that is created. So how can marketers create...
Audience Analytics – Knowing Who, What, Where, When and Maybe How and Why…
Audience Analytics – Knowing Who, What, Where, When and Maybe How and Why…
It’s All About Precision With the increasing importance of campaign performance evaluation, assessing the efficacy of coordinated multi-channel media execution, and driving greater personalization and relevance of consumer engagement, precise knowledge of your audience is more important than ever. In the ‘70s, ‘80s and early ‘90s, traditional media channels were the playground...
Options and Change Define Grocery Space
Options and Change Define Grocery Space
It seems pretty simple. A product is produced by a company, sold to a retailer and purchased by a consumer. But in reality, the ever-changing grocery landscape is not simple at all. The challenges start with the number of options consumers now haveFor example, if you wanted to buy paper towels, in the past you likely purchased them at your local grocer. Now, you can buy them at many different stores...
Whether in the US or in the UK - Content Influences Consumer Device Use
Whether in the US or in the UK - Content Influences Consumer Device Use
A recent survey from across the pond got my attention, as it has applicability for marketers on nearly every continent who manage campaigns to reach the growing majority of multi-device users. Where smartphones are in nearly every hand, laptops and desktops are still used for specific functions. Email service provider Mailjet commissioned an interesting piece of research to understand how U.K....
How to Write the Best Email Subject Lines
How to Write the Best Email Subject Lines
As a marketer, I have to admit I often dread the idea of coming up with the subject line for an email I’m sending. It’s not that I don’t like a challenge, but I like a challenge that ends with me potentially “winning” or at least with me knowing if I won or lost. So, I have to make a confession – I simply don’t write subject lines anymore. OK, that’s not...