Blog: Industry Insights


Four Reasons Loyalty Marketing Alone Can Only go so Far

Four Reasons Loyalty Marketing Alone Can Only go so Far
In a recent Nielsen CMO Report, 76 percent of respondents said customer loyalty campaign objectives were extremely or very important. It’s not unusual to wrestle with marketing budgets and the value of loyalty marketing versus customer acquisition. Your best customers can often drive revenue quicker since they respond to your marketing and offers the fastest, while customer acquisition can be...
When Do it Yourself Turns Into I Need it Done

When Do it Yourself Turns Into I Need it Done
Many of us have picked up that screwdriver or wrench with the best of intentions. I’ll admit, I probably inflate my ability to build or fix things.  We all want to be able to say we got it done. But often, the home improvement project or home repair is beyond our own capabilities. Luckily, there are reliable professional contractors to serve this $200-plus billion home remodeling and renovation...
Personalization - the New Expectation

Personalization - the New Expectation
Imagine a world where advertising was your personal concierge. Where your favorite brands would speak to you exclusively based on your interests, previous purchases, likes/dislikes, life stage, shopping habits and preferences. Sounds pretty cool, right? Yet according to some experts, by 2020, this finite level of personalization will be a requirement, not an option. Consumers will expect brands to anticipate...
Travel and Entertainment Spend Returns

Travel and Entertainment Spend Returns
Travel and entertainment expenditures have returned following the long recession that began in 2008. This is good news for marketers who can now re-engage consumers with money in their pockets ready to spend on trips and fun outings. In fact, the industry has been growing beyond the pre-recession peak for the past five years, so marketers should seize the opportunity armed with a better understanding...
Is Your Rate of Acquisition Outpacing Attrition

Is Your Rate of Acquisition Outpacing Attrition
All too often, restaurants, retailers and other businesses hear the siren song of “focusing only on your best customers” to drive growth and sales. While loyalty marketing is certainly an important part of your overall strategy, so is the relentless focus on growing your customer base through a well thought-out customer acquisition strategy. Consider these three steps for your customer acquisition...
Here Comes 5G - What Marketing Pros Need to Know

Here Comes 5G - What Marketing Pros Need to Know
As if marketing telecom products have ever been simple, the rollout of fifth generation wireless systems (5G) will bring a whole slew of new marking challenges and complexities. 5G will greatly enhance data speeds, reduce dreaded lag times, provide more reliable mobility connections and overall, improve bandwidth. This will all happen by combining cutting edge network technology that is multitudes faster...
Have no Fear – A Balanced Media Mix Wins Every Time

Have no Fear – A Balanced Media Mix Wins Every Time
Advertisers continue to struggle with the delicate balance of selecting the right mix of media channels, in an era where consumer advertising avoidance behavior is growing. Additionally, restaurant traffic continues to be one of the many challenges operators are battling in today’s environment. With traffic driving strategies at the forefront of restaurant marketing strategies, it begs the question...
Back to School Versus Back to College: A Look at Consumer Shopping Habits

Back to School Versus Back to College: A Look at Consumer Shopping Habits
Where did the years go?  It seems like yesterday that, list in hand, my daughter (adorned in pigtails and bows, of course) and I were at Target in the seasonal back-to-school section. That section was abuzz with activity. Young children pouring through lunch box choices, crayons, colored pencils and construction paper. Then, as the kids grew older, we found ourselves at Office Max, deciding on...
Thank the Millennials for Reshaping the Way We Eat

Thank the Millennials for Reshaping the Way We Eat
Today’s headlines are full of articles blaming millennials for soft restaurant sales. As I read articles and watch videos like “Millennials are Killing Lunch” (Fortune, March 2017) and “Millennials are Killing Chains like Buffalo Wild Wings and Applebee's” (Business Insider, June 2017), I immediately think of the Mike and Mechanics song, “The Living Years”...
Coupons Can Tip the Scale with Millennials for New Product Launches

Coupons Can Tip the Scale with Millennials for New Product Launches
New Consumer Packaged Goods (CPG) product launches are alive and well, with 4,644 products introduced in 2017.1 This excitement and innovation has been driven, according to IRI’s recently released 2018 New Product Pacesetters Report, by factors such as a strong millennial influence, the importance of personalization and a trend toward blended brands that blur category lines (think cosmetics that...
Restaurants Can Incentivize Diners

Restaurants Can Incentivize Diners
Although the majority of consumers “usually visit the same restaurant,” diners are still willing to switch destinations based on promotions and coupons, according to research by Valassis. Read more here.
It’s Time to Review the Advertising Budget

It’s Time to Review the Advertising Budget
Advertising spend is often a “black box” for finance professionals and when budgets and economic conditions are tight, it can be the first area to be cut. The correlation of ad spend to revenue is usually not well understood, while spending reductions will presumably flow directly to the bottom line. However, that approach may have the opposite impact intended, as companies watch revenue...
Print and Digital Marketing Solutions That Help Local Businesses Attract and Retain Customers

Print and Digital Marketing Solutions That Help Local Businesses Attract and Retain Customers
All brick-and-mortar businesses want to drive foot traffic and sales while building a loyal customer base — but some are better equipped to do it than others. Small- and medium-size businesses serving local communities often lack the marketing resources to go up against large, national brands with internal resources at their disposal… Read more here.
Advancements in Consumer Marketing Technology Can Boost CRA Marketing Effectiveness

Advancements in Consumer Marketing Technology Can Boost CRA Marketing Effectiveness
When it comes to advertising efforts, most marketing professionals in the banking industry understand the challenges and consequences of advertising campaigns that focus on developing low to moderate incomes (LMI). Consumer behavior among bank customers is constantly evolving and customer acquisition marketing technology continues to innovate. The combination of these realities require that banking...
The Universal Truth – Coupons Are Here to Stay

The Universal Truth – Coupons Are Here to Stay
Clipping coupons is still a favorite national pastime, saving consumers $3.1 billion last year, NCH recently reported.1 Everything we’re seeing aligns with this. Consumer mindset and behaviors show us that coupons are playing as prominent a role as they ever have. The Landscape Kantar has reported higher inflation coming our way, which puts pressure on the budgets of low to middle income shoppers....