Blog: Industry Insights


The Best Media to Attract Young Families to Grocery May Not be What You Think
The Best Media to Attract Young Families to Grocery May Not be What You Think
For years, many companies – including grocers – have focused their marketing on the baby boomer (boomer) population due to the size (74.9 million) and impact of this group on businesses. But as the boomer population ages and 10,000 reach retirement age each day, marketers have shifted their focus to younger generations, primarily millennials (also referred to as Gen Y). This is rightly so...
Business Resource Groups Offer More Than You May Know
Business Resource Groups Offer More Than You May Know
Like-groups of people have always sought ways to connect both personally and within the corporate culture. Affinity Groups (AG), Employee Resource Groups (ERG), and Business Resource Groups (BRG) are a means for diverse groups of employees to share experiences and have a voice in the corporate world.  While originally initiated to address and inspire affirmative-action advocacy, each evolution...
Digital Video – Marketers Can Unlock the Power of Storytelling
Digital Video – Marketers Can Unlock the Power of Storytelling
Who doesn't love a good story? Stories created in books or movies can take you to places you never thought possible. A core element of a good story is its ability to connect to its audience and engage them. Marketers create mini-stories (content and campaigns) all the time. But, consumers can only digest or attend to a fraction of the marketing content that is created. So how can marketers create...
Audience Analytics – Knowing Who, What, Where, When and Maybe How and Why…
Audience Analytics – Knowing Who, What, Where, When and Maybe How and Why…
It’s All About Precision With the increasing importance of campaign performance evaluation, assessing the efficacy of coordinated multi-channel media execution, and driving greater personalization and relevance of consumer engagement, precise knowledge of your audience is more important than ever. In the ‘70s, ‘80s and early ‘90s, traditional media channels were the playground...
Options and Change Define Grocery Space
Options and Change Define Grocery Space
It seems pretty simple. A product is produced by a company, sold to a retailer and purchased by a consumer. But in reality, the ever-changing grocery landscape is not simple at all. The challenges start with the number of options consumers now haveFor example, if you wanted to buy paper towels, in the past you likely purchased them at your local grocer. Now, you can buy them at many different stores...
Whether in the US or in the UK - Content Influences Consumer Device Use
Whether in the US or in the UK - Content Influences Consumer Device Use
A recent survey from across the pond got my attention, as it has applicability for marketers on nearly every continent who manage campaigns to reach the growing majority of multi-device users. Where smartphones are in nearly every hand, laptops and desktops are still used for specific functions. Email service provider Mailjet commissioned an interesting piece of research to understand how U.K....
How to Write the Best Email Subject Lines
How to Write the Best Email Subject Lines
As a marketer, I have to admit I often dread the idea of coming up with the subject line for an email I’m sending. It’s not that I don’t like a challenge, but I like a challenge that ends with me potentially “winning” or at least with me knowing if I won or lost. So, I have to make a confession – I simply don’t write subject lines anymore. OK, that’s not...
Savings Behavior of Powerful Multicultural Consumers
Savings Behavior of Powerful Multicultural Consumers
Collectively, African-American, Asian and Hispanic consumers will wield a buying power of $4.2 trillion by 2020, according to the Multicultural Economy Report from the Selig Center for Economic Growth.Findings from the 2016 RedPlum® Purse String Survey* further support the buying power and shopping habits of these powerful audience segments. In fact: Multicultural consumers are more likely than...
Couponing in the Age of Autonomous Vehicles
Couponing in the Age of Autonomous Vehicles
In my previous post, I discussed the technology behind couponing. Let me turn my attention now to the burgeoning technologies of autonomous vehicles and their impact on couponing and advertising. I broadly classify autonomous vehicles as both ground and aerial autonomous and semi-autonomous vehicles that include assisted-driving and self-driving cars as well as drones and self-flying planes. For the...
Boomers Should Not Be Ignored
Boomers Should Not Be Ignored
Reading through industry headlines on any given day, it seems reasonable to conclude that millennials receive a lot of attention. While this is certainly an important group to target and engage, they are one of many consumer segments worthy of attention and concerted effort from marketers. One such group that may not be receiving the attention they deserve is the boomer generation. Did you know that...
The Importance of Media Spend Attribution for Auto Dealerships
The Importance of Media Spend Attribution for Auto Dealerships
It’s no secret that the automotive industry is very competitive. Dealerships need to be top-of-mind when would-be buyers are in-market, otherwise they can easily lose the sale. This puts a lot of pressure on them to saturate the market with media, ensuring they have a steady pipeline of customers. The good news for auto dealerships is that the ability to target print and digital media to consumers...
2017 - Reaching Full Learning Potential With the Right Mix of Data, Machines and People
2017 - Reaching Full Learning Potential With the Right Mix of Data, Machines and People
As 2016 comes to a close and we look forward to the new year, it is expected that the following trends will continue their revolutionary impact on our world:     - Mobile and other “smart” device presence and usage will continue to expand rapidly, and     - Data, both produced and collected, will continue to grow at exponential rates. With a rapid...
Health Care – Seize the Consumer Marketing Opportunity
Health Care – Seize the Consumer Marketing Opportunity
Today, health care marketers are facing an increasingly complex marketplace. They struggle between the desire to provide best-in-class care and meet their balance sheet objectives, while attempting to manage commoditization pressures due to the Affordable Care Act (ACA). Anyone attending any number of health care conferences in 2016 could have mistaken them for big box retail events with the constant,...
Adapting to the New Retail Landscape — Two Steps to Creating an Omni-Channel Experience
Adapting to the New Retail Landscape — Two Steps to Creating an Omni-Channel Experience
Shopping has evolved beyond the traditional interactions between local store owner and customer. Today, store owner/customer relationships are virtual as well as personal. Consumers have the means to shop anywhere and as a result, customer loyalty is hard to come by. Local mom-and-pop stores compete with national chains, and both fight tough competition from the digital world. They battle viral word...
Data Resources – Lesson from a Class Reunion
Data Resources – Lesson from a Class Reunion
Walking into a recent high school reunion quickly confirmed one thing – cliques matter. And they aren’t all that bad either. It’s comforting and invigorating to reconnect with the pep club, the student council, the band kids and church youth group friends. Each clique defines a key aspect of who I am. But it’s only a part, a piece of the whole that only I, and my best friend,...