Blog: Industry Insights


Capturing the Dynamic Retail Shopper – Where, When and How They Plan and Shop
Capturing the Dynamic Retail Shopper – Where, When and How They Plan and Shop
As a whole, consumers are getting more elusive – making purchase plans, changing plans, looking across multiple screens and media options…all in a given day (or hour). These dynamic shoppers are “always on,” shopping across various days, times and locations. And parents? Do they follow the rest? Read the full blog at thedma.org.
Augmented Reality 101
Augmented Reality 101
You might be familiar with Augmented Reality (AR) thanks to the worldwide phenomenon of Pokémon Go. By downloading an app, users are able to play a location-based game where they use their phones to capture Pikachu. Users walk around town, hold up their phones, and actually see virtual creatures in front of real world locations. Welcome to AR! Simply put, AR blurs the lines between our real world...
Busy Consumers are Finding New Ways to Feed Their Families
Busy Consumers are Finding New Ways to Feed Their Families
How are marketers of the many new service offerings using media to reach consumers? How will the traditional methods keep up in the face of potential lower consumer demand? Be sure to take these key insights into account when developing your media plan. Learn how to reach and engage consumers where they live, shop, plan, visit or buy here. Source: 2017 RedPlum Purse String Survey. Based on those doing...
Black Friday – Reach the Right Consumers for a Strong Start this Holiday Season
Black Friday – Reach the Right Consumers for a Strong Start this Holiday Season
In 2016, 3 million more consumers shopped over Thanksgiving weekend with overall spend increasing by $1.4 billion.1 While mobile purchases continue to increase and consumers are still hitting the store for inspiration, soliciting ideas from family and friends, and seeking recommendations from retailers.2  With shoppers contemplating and purchasing over a several month period, identifying, targeting...
How to Make the Most of the Holiday Shopping Season
How to Make the Most of the Holiday Shopping Season
Retail sales during the 2016 holiday season increased by 4 percent, totaling $658.3 billion.1 Most consumers will start their holiday shopping in November and almost 20 percent of shoppers will wait until December.2 When it comes time to do their holiday shopping, over 55 percent of consumers plan to shop at department stores, and 93 percent of shoppers make an “on-sale” purchase.2 Generous...
Reach and Engage Shoppers Preparing for Thanksgiving
Reach and Engage Shoppers Preparing for Thanksgiving
Thanksgiving Trends The holiday season is fast approaching and Americans everywhere are getting ready to celebrate their annual Thanksgiving dinner. Thanksgiving is tied with Christmas as the most family-oriented holiday in America, with 95 percent of Americans spending the holiday with family. To get ready for Thanksgiving dinner, Americans will spend an average of $50 for a family dinner for 10, translating...
Consumers are Poised to Spend More This Holiday Season
Consumers are Poised to Spend More This Holiday Season
Did you know that holiday retail sales are expected to increase this year? Be sure to take this into account when developing your media plan. Learn more about how to reach and activate your consumers here.   Source: pwc Holiday  Outlook 2017, https://nrf.com/media/press-releases/nrf-forecasts-holiday-sales-increase-between-36-and-4-percent
Retailers can Score Big This Football Season
Retailers can Score Big This Football Season
According to the Tailgating Industry Association, consumers are projected to spend $20 billion on food and supplies for the tailgating season. Tailgaters will spend an average of $500 per season on food and supplies. Fans travel near and far to watch their favorite team. Targeted, cross-device media can help you reach them at home, on the road and while stocking up for the next big game. Nearly...
A Video is Worth More Than a Thousand Words – Make Yours a Success
A Video is Worth More Than a Thousand Words – Make Yours a Success
As a kid, I loved books with pictures. The bigger, brighter and more fantastic the pictures, the more interested I was in that book and its content. Pictures transform; they can take you to another place. They can stimulate conversation and inspire. Yesterday’s pictures in a book are today’s video playing out on our electronic devices. With movement and dimension, video tells today’s...
Fall and Winter Home Improvement – Use the Right Mix of Media to Reach Consumers
Fall and Winter Home Improvement – Use the Right Mix of Media to Reach Consumers
U.S. internet users overwhelmingly turn to the internet for home inspiration – with 59 percent relying on general home improvement/DIY sites, and 41 percent using social media platforms. Overall, U.S. consumers spend more than 3 hours a day on both desktop/laptop devices as well as their smartphones, with most of that time spent using mobile apps. Because of this, smartphones are an essential...
When it Comes to Couponing, Familiarity Breeds Content
When it Comes to Couponing, Familiarity Breeds Content
The familiarity principle in psychology, prescribes that we tend to develop a preference for things merely because they are familiar. Familiar things – food, people, activities, make us feel comfortable. Generally speaking, things that are familiar are likely to be seen as safer and more reliable than things that are not. If something is familiar, we recognize its value and continue to engage...
Retailer Strategies to Land in the Narrow Consideration Set of Furniture Shoppers
Retailer Strategies to Land in the Narrow Consideration Set of Furniture Shoppers
As marketers know, certain product categories involve a good deal of research by the consumer prior to purchase – furniture being one of them. When considering furniture, the consumers’ path-to-purchase journey not only involves extensive research, it remains elongated, and ultimately results in an extremely narrow consideration set of retailers.  Purchasing Throughout the Year In addition,...
Not Happenstance: The Value-Conscious Lifestyle
Not Happenstance: The Value-Conscious Lifestyle
More than 8,500 value-conscious consumers recently participated in a survey, sharing how they shop and their preferred ways to save while doing so. What did they tell us? Saving on purchases remains important and isn’t by accident, but the result of diligent efforts to enhance their lifestyle and experiences. Keep reading to learn more about what these discerning shoppers divulged through their...
How to Reach and Engage Halloween Shoppers
How to Reach and Engage Halloween Shoppers
With consumer spend for Halloween reaching $8.4 billion,1 brands and retailers can drive incremental sales while helping shoppers get “spooky” this Halloween. Whether its candy, costumes, party supplies, or decorations, Americans love getting in the Halloween spirit, and are willing to spend money to do so. Halloween Consumer Trends In 2016, an estimated 171 million Americans celebrated...
Thought Leadership in Digital Couponing Innovation – a Day With the ANA
Thought Leadership in Digital Couponing Innovation – a Day With the ANA
I recently had the opportunity to spend a day with the Promotional Marketing Committee at the Association of National Advertisers (ANA) headquarters in New York. On this August day, Manhattan was an unrelenting weather rotation of rain and humidity. However, 33 floors above the wet streets of the city, our thoughts were not on the weather, but rather on the future of consumer promotion. The Promotional...