Blog: Digital


Social Media Marketing for Small Business Saturday
Social Media Marketing for Small Business Saturday
Small Business Saturday (SBS) is the one day a year when small businesses get the attention they deserve. Take advantage of that day to get your business noticed. According to Infusionsoft.com, of the 2,000 small businesses surveyed who planned to promote their business for SBS in 2016, 70 percent said they get the highest return on investment (ROI) from digital marketing. Social media marketing is...
Building Trust in Digital Advertising
Building Trust in Digital Advertising
Does it seem like trust is hard to come by these days? Americans are losing faith in the nation’s major institutions. Trust in the mass media is at an all time low. People don’t know what is real or fake news. This is a turbulent time in history to say the least. Advertisers who are increasing their spend in programmatic advertising can unfortunately relate. They too are concerned about...
Consumers Value Both Print and Digital Savings
Consumers Value Both Print and Digital Savings
Did you know when shopping for CPG products*:  Print coupons still account for the majority share of use; The percent of consumers using discounts from paperless sources has increased; Shoppers value savings whether via printed or digital formats. Learn more about how Valassis can help you reach and activate consumers here.  *Source: 2K17 Valassis Coupon Intelligence Study, food, health...
Look out Retail, e-Commerce is Here
Look out Retail, e-Commerce is Here
When I think about examples of technological evolution we’ve seen in business, the automotive industry comes to mind. First it was the horse; then the horse and buggy; next came the Model T, then the Tesla… and now we’re talking about driverless cars. Each shift made the one before obsolete. Now we’re seeing a similar evolution across the retail industry – again due to...
Beta Testing -- It’s Worth the Risk
Beta Testing -- It’s Worth the Risk
Do you like to try new things? When it comes to technology adoption, those who are eager to try new things and first to invest are called innovators. They are knowledgeable about the industry and technology and are willing to take chances. As with any new product launch, there is always a potential risk. But, innovators are willing to accept the occasional setback if the product doesn’t take off....
Why Best Practices Rule With Acquisition Email
Why Best Practices Rule With Acquisition Email
Email is a prevalent marketing tool, and one that is easy to use, giving marketers the ability to send messages almost instantly. But best practices must be followed to help ensure effectiveness of this medium within the consumer digital set. There are two types of email: Loyalty and Acquisition. Loyalty email, is an opt-in email list for which the consumer signs up to explicitly receive marketing...
Design Thinking for Business and Innovation
Design Thinking for Business and Innovation
Five Things all Designers do That Could Make you Better at Your Job “Design thinking” is a concept I’ve been practicing my entire life; however, I had no idea it had a name.  You see, I’m trained as a graphic designer and have worked professionally in graphics for over a decade. And, as I think about it, I’ve been drawing and creating since I could hold a crayon. So...
Facebook Messenger - Not Just for Chatting Anymore
Facebook Messenger - Not Just for Chatting Anymore
Don’t install Facebook® (FB) Messenger! That was the message being shared far and wide during the rollout of FB Messenger back in 2014. The country was divided staunchly into “downloads” and “download-nots,” with the anti-Messengers refusing to even be tempted into downloading the controversial plug-in for fears it would crash their operating system Y2K style. The nay-sayers...
Digital Marketing Predictions to Set Brands Apart
Digital Marketing Predictions to Set Brands Apart
I recently connected with our subject matter experts, Cindy Soremekun, vice president of Product, John Jenkins, senior vice president of Finance and Operations and Mike Balducci, vice president of Strategy to gather their thoughts and predications on digital trends they expect to see in the months ahead. Although there are a number of relevant trends in the space, I decided to focus on the following:...
Brief - Three Key Consumer Trends Involving Digital Media
Brief - Three Key Consumer Trends Involving Digital Media
“(S)he who hesitates is lost.” Indeed, marketers stunned by today’s rapid-fire, digital innovations can easily feel overwhelmed and fall behind. The best way forward is to put your focus on consumers. What are they actually using and when? Identify a few striking trends to help you prioritize, ignite ideas, and be more effective with your advertising. This brief will give you a head...
Leveraging Mobile Media to Drive Restaurant Traffic
Leveraging Mobile Media to Drive Restaurant Traffic
Although spending at eating and drinking establishments has surpassed spend on groceries,1 restaurant traffic is not expected to increase in 2017.2 That said, amid increasing competition, advertisers can use innovative mobile tactics to respond to the two biggest industry challenges – acquiring new customers and maximizing sales among existing customers. Let’s take a look… Acquiring...
Across the Pond... Digital Growth in the U.K. and the Impact of Brexit on Ad Spend
Across the Pond... Digital Growth in the U.K. and the Impact of Brexit on Ad Spend
Last year was defined differently by many, but to the digital advertising world, 2016 was a year of accelerated success. There’s no denying that the growth of digital media, including display, mobile, video, social and content/native advertising, has remained omnipresent in the United States — but can that be said internationally? Taking a particular interest in our friends across the...
Digital Video – Marketers Can Unlock the Power of Storytelling
Digital Video – Marketers Can Unlock the Power of Storytelling
Who doesn't love a good story? Stories created in books or movies can take you to places you never thought possible. A core element of a good story is its ability to connect to its audience and engage them. Marketers create mini-stories (content and campaigns) all the time. But, consumers can only digest or attend to a fraction of the marketing content that is created. So how can marketers create...
Whether in the US or in the UK - Content Influences Consumer Device Use
Whether in the US or in the UK - Content Influences Consumer Device Use
A recent survey from across the pond got my attention, as it has applicability for marketers on nearly every continent who manage campaigns to reach the growing majority of multi-device users. Where smartphones are in nearly every hand, laptops and desktops are still used for specific functions. Email service provider Mailjet commissioned an interesting piece of research to understand how U.K....
How to Write the Best Email Subject Lines
How to Write the Best Email Subject Lines
As a marketer, I have to admit I often dread the idea of coming up with the subject line for an email I’m sending. It’s not that I don’t like a challenge, but I like a challenge that ends with me potentially “winning” or at least with me knowing if I won or lost. So, I have to make a confession – I simply don’t write subject lines anymore. OK, that’s not...