Blog: Culture


Driving Philanthropy in Business
Driving Philanthropy in Business
Most businesses strive to be on the cutting edge and to gain positive external exposure. One great way for them to achieve this as well as give back to the communities in which they do business is through philanthropic work. Fundraising/charitable giving, local community outreach, and support of larger, national campaigns can and should be a focus for all companies. Corporate philanthropic groups promote...
Corporate Community Involvement Opportunities are Right in Your Own Backyard
Corporate Community Involvement Opportunities are Right in Your Own Backyard
Corporate community involvement is on the rise.  For some, this is a key determinant in choosing to work for, or stay with, an employer. Not only is there business value in supporting a societal cause, but also a positive impact on employee attitudes. According to a University of Bath study, employees of companies with community outreach initiatives are more proud of and committed to their employers....
Savings Behavior of Powerful Multicultural Consumers
Savings Behavior of Powerful Multicultural Consumers
Collectively, African-American, Asian and Hispanic consumers will wield a buying power of $4.2 trillion by 2020, according to the Multicultural Economy Report from the Selig Center for Economic Growth.Findings from the 2016 RedPlum® Purse String Survey* further support the buying power and shopping habits of these powerful audience segments. In fact: Multicultural consumers are more likely than...
Be a Slacker
Be a Slacker
I love Slack. If you’re not familiar with Slack, think texting meets Facebook, meets Pinterest. It’s a great way for distributed teams to communicate -- plus, it’s fun. My friend Marti introduced me to Slack. She works at a software company with colleagues throughout the United States and Europe. She told me Slack changed how they worked together as a team, and how they almost never...
Boomers Should Not Be Ignored
Boomers Should Not Be Ignored
Reading through industry headlines on any given day, it seems reasonable to conclude that millennials receive a lot of attention. While this is certainly an important group to target and engage, they are one of many consumer segments worthy of attention and concerted effort from marketers. One such group that may not be receiving the attention they deserve is the boomer generation. Did you know that...
Is it Still a Man’s World?
Is it Still a Man’s World?
Many times, I ponder the thought.  Well, business statistics would suggest it as well... Where Do Women In Business Currently Stand? Today, according to Pew Research, 26 women are serving as CEOs of Fortune 500 companies (5.2 percent). The number serving as CEOs of Fortune 1000 companies is virtually the same (5.4 percent). Oh, and if I did not give you enough, here are some more stats also from...
Cashing in on Coupons - How Dollars and Cents Fuel Results for Consumers, Brands and Retailers
Cashing in on Coupons - How Dollars and Cents Fuel Results for Consumers, Brands and Retailers
Did you know that: Consumers were offered over half a trillion dollars in coupon savings last year? Coupon face values grew more than product prices increased? Average coupon face values increased across both food and non-food products? As a result of the above, consumers realized higher average savings in 2015. Click here and download the Valassis’ Coupon Savings infographic.
Tips for Successful Operations Leaders: Put People First
Tips for Successful Operations Leaders: Put People First
Today, businesses are competing for customers who have more choice on where to shop and what to buy than ever before. The result: product and service providers must continuously innovate and differentiate themselves and their offerings to attract and retain loyal customers. Loyalty, a measure of a customer's commitment based on their degree of satisfaction, is earned through delivery of reliable, high...
Hispanic Consumers – An Important Audience to Engage
Hispanic Consumers – An Important Audience to Engage
What We All Know: Hispanics have tremendous buying power. The Selig Center for Economic Growth projects that Hispanic annual buying power will increase to $1.7 trillion in 2020. This conveys the importance of these consumers to retailers and marketers for driving their success and makes Hispanics an essential audience to target, influence, engage and activate. What We May Not Know: Hispanics not only...