Blog: Client Focus


For the Love of the Game – Think Like an Athlete to Win in Business
For the Love of the Game – Think Like an Athlete to Win in Business
Hang up your cleats and put the glove away. It’s time to focus on the real world, real work -- your professional career. But what if organizations in the business world took advantage of the “off the field” skills a high-performing athlete can bring to the business game? Athletes often are conditioned for performance from an early age. A huge advantage in businesses!  By the time...
Tips to Ensure Your Advertising Investment is Protected
Tips to Ensure Your Advertising Investment is Protected
How well does your media partner protect your advertising investment across print and digital media, coupon promotions and sweepstakes? Whether you’re spending hundreds, thousands or millions of dollars on campaigns to engage and activate buyers, integrity and trust matter. Especially today, when consumers use multiple touch points, be sure your partner delivers quality assurance and accountability...
When Private Label Brands Look a lot Like National Brands Consumers Can Find Themselves in the Middle of a Tug-of-war
When Private Label Brands Look a lot Like National Brands  Consumers Can Find Themselves in the Middle of a Tug-of-war
Picture this -- a tug-of-war contest where the shopper is at the center line. At one end of the rope is the national brand, beautifully packaged and supported by a team of marketers, complete with data, advertising and glittery pom-poms, all cheering on the brand.On the other end of this tenuous rope is the retailer’s private label brand, perhaps not as glamorous, but still in an attractive uniform....
Technology Fuels Couponing
Technology Fuels Couponing
Couponing, in a nutshell, is the practice of creating and distributing discount offers as a form of product promotion from business to consumers. Print and digital are the two primary forms of coupons today. Couponing has been an integral part of our shopping experience for over half a century. It touches us, as shoppers, at every step along our path to purchase.Volumes can be written on the wide array...
Make an Impact – Top Ways Retailers Can Leverage Digital Media
Make an Impact – Top Ways Retailers Can Leverage Digital Media
Consumers are overloaded with information and often overwhelmed with too many choices. They use digital devices as a way to control how and when they access content. While these devices don’t cure decision fatigue, they can help by simplifying the shopping experience and enabling consumers to make smarter buying decisions. More time is spent with digital media than any other major media in the...
Three Keys to Reaching Your Ideal Consumer
Three Keys to Reaching Your Ideal Consumer
What, How and WhenWhat advertising channel should you use to reach your ideal consumer? How do you find your ideal consumer? When is the right time to send an advertisement so that your ideal consumer will take action? These are tough questions – this post will explore the answers. What:  One Size Doesn’t Fit AllLet’s start with channel. Some brands and retailers prefer sending...
Cashing in on Coupons - How Dollars and Cents Fuel Results for Consumers, Brands and Retailers
Cashing in on Coupons - How Dollars and Cents Fuel Results for Consumers, Brands and Retailers
Did you know that: Consumers were offered over half a trillion dollars in coupon savings last year? Coupon face values grew more than product prices increased? Average coupon face values increased across both food and non-food products? As a result of the above, consumers realized higher average savings in 2015. Click here and download the Valassis’ Coupon Savings infographic.
A View of Today’s Value-Seeking Shopper
A View of Today’s Value-Seeking Shopper
In a recent Valassis survey, nearly 9,000 value-seeking consumers were asked how they shop and save, and the results are clear – consumers welcome offers across a wide-variety of categories, feeling both rewarded and smart by the number of deals they receive each day.  We’ll dig into the over-arching findings in this post, and over the next several weeks, we will dive deeper into how...
First Impressions Count: Make Display Advertising Creative Impactful
First Impressions Count: Make Display Advertising Creative Impactful
Did you know more than half of advertising's impact comes from the quality of the creative? 1 Reaching the right audience can only do so much. First impressions matter, so creative needs to resonate with, and engage the consumer. Compelling, data-driven, adaptive creative is key to consumer activation.  Here are three suggestions to create an impactful display ad: Dynamic Creative: Use data...
Insights to Help Grocers Drive Sales this Labor Day
Insights to Help Grocers Drive Sales this Labor Day
With Labor Day right around the corner- September 5, now is a good time to examine how local grocery stores can cater to shopper preferences and win against their competition. According to research from Prosper Insights & Analytics, barbeques and picnics were the most popular way for consumers to celebrate Labor Day in 2015, with nearly 34 percent spending the holiday in this fashion. While you...
Pulling Back the Curtain: Why Print at Home and Paperless Coupon Redemption Rates Differ
Pulling Back the Curtain: Why Print at Home and Paperless Coupon Redemption Rates Differ
It’s been said that numbers don’t lie, but sometimes they make much more sense when you understand what’s behind them. Take the redemption rates of digital print at home and digital paperless coupons, for example. At first glance, both coupon formats may seem fairly similar. After all, both types of coupons start out as digital media, and require consumers to select and activate offers...
Insight: Increase Campaign Success Using Analytics
Insight: Increase Campaign Success Using Analytics
The right insight can turn a good marketing campaign into a great campaign. Yet the sheer amount of data coming at you every millisecond can be overwhelming. Add to that the focus on ROI and the accelerating fragmentation of media, and even the best marketers question which information is the most important. While digital data delivers a wealth of information, can one truly survive on this alone? Or,...
Mobile Offers Influence Coupon Users
Mobile Offers Influence Coupon Users
Research from the 2016 Coupon Intelligence Study, conducted by global market research company Ipsos on behalf of Valassis, reveals that consumers continue to have strong regard for printed coupons. The study also shows there is opportunity for marketers to connect with consumers digitally, to amplify and extend their campaigns and influence activation. Some interesting insights to take into consideration...
Cause Marketing for Millennials
Cause Marketing for Millennials
As you know, millennials have captured the attention of marketers and the media as a generation to watch. Why? They represent one-fourth of the population and have an estimated $1.3 trillion in annual buying power including $430 billion in discretionary spend (Boston Consulting Group). From research, studies, experts and millennials themselves, what we know about the generation born around 1982 to 1998...
Align Your Seasonal Marketing Tactics with Changing Consumer Shopping Habits
Align Your Seasonal Marketing Tactics with Changing Consumer Shopping Habits
As the back-to-school season quickly approaches, marketers should listen carefully to consumers. They expect deals and start looking for mobile and print offers. They will buy when it’s convenient — not just within traditional timeframes. Simply repeating past advertising tactics might not work. Take these consumer insights into consideration when crafting a seasonal marketing plan: Back-to-School 5...