Blog: Branding


10 Tips for Rebuilding Your Website
10 Tips for Rebuilding Your Website
Websites seem to have the same shelf life as dairy products. To maintain your organic search traffic, content needs to constantly change. You need to provide an optimal user experience for the ever-changing devices visitors are using to browse your site. With millions of sites to choose from, the time you have to engage a visitor is decreasing. The type of user experience your visitor prefers is changing....
Message Personalization – Five Steps to Get the Best Results
Message Personalization – Five Steps to Get the Best Results
Did you know that personalization of your marketing message can deliver five to eight times the ROI on marketing spend and lift sales by 10 percent or more?1 Customers are particular about their print and digital messages, so strive to improve your marketing by getting the most you can out of personalization. Take these five steps for the best results: Move Beyond Name Dropping Let Data Be Your Guide Personalize...
Going Big and Staying Small – An Entrepreneur’s View of Shifting from Startup to Big Business
Going Big and Staying Small – An Entrepreneur’s View of Shifting from Startup to Big Business
About two years ago, my current employer acquired my start-up -- a location-based mobile advertising company. Almost overnight, my professional life went from managing a small (but mighty) team, creating demand from advertisers, working with investors and building product, to meeting my new colleagues and introducing our product to a vast customer base.  Two years later, I thought I’d share...
Creative Optimization Tips - Improve Ad Performance
Creative Optimization Tips - Improve Ad Performance
Creative messaging and design are responsible, in part, for your ad’s effectiveness. Based on working for a company with decades of experience in this area, here are some tips on how you can optimize your print and digital creative to improve performance:1. Use the three-second test: When consumers sort through print ads, they initially look at each for three to ten seconds;2. Simplify,...
Cashing in on Coupons - How Dollars and Cents Fuel Results for Consumers, Brands and Retailers
Cashing in on Coupons - How Dollars and Cents Fuel Results for Consumers, Brands and Retailers
Did you know that: Consumers were offered over half a trillion dollars in coupon savings last year? Coupon face values grew more than product prices increased? Average coupon face values increased across both food and non-food products? As a result of the above, consumers realized higher average savings in 2015. Click here and download the Valassis’ Coupon Savings infographic.
Auto Dealership Service: How to Protect, Defend and Win Business with Print + Digital
Auto Dealership Service: How to Protect, Defend and Win Business with Print + Digital
These days auto dealership service departments aren’t always the first place vehicle owners think of for an oil change or tire rotation. With a plethora of local options including quick lubes, repair shops and tire stores to choose from, consumers often forego the dealership for their servicing needs. This competition and ease of access to multiple service choices pose a challenge for dealerships...
Co-branding Campaigns - the Good and the Great
Co-branding Campaigns - the Good and the Great
The concept of co-branded campaigns can help companies meet many marketing objectives. First, the exchange of information between partnering companies is an efficient way to introduce each other’s products or services and grow awareness quickly. Partners are also a great way for brands to mitigate costs for a particular promotion or campaign. And thirdly, a lesser known brand can draw from the...
Top Five Reasons to Delve into Personalization
Top Five Reasons to Delve into Personalization
Dog owners want coupons for dog food — not cat food. When your car needs service, deals from your own automaker are appealing compared to those from another automaker. But if you are a sports fan who regularly goes to NHL games, you will probably use a two-for-one ticket offer for your local NHL team as fast as possible. When your child is ready to fly the coup and head off to college, those back-to-school...
Best Practices for Digital Ad Design: Top 10 List Helps Predict and Drive Consumer Response Across Screens
Best Practices for Digital Ad Design: Top 10 List Helps Predict and Drive Consumer Response Across Screens
Following the Super Bowl where the ads get as much press as the game itself, you want your ad to be memorable and activating. It’s great to create buzz, but how many times have you heard someone say I remember the puppymonkeybaby, but can’t remember the advertiser?  While you want your ad — on TV, in print or digital — to be seen, what you REALLY want is for it to be the...