Blog: The Loop


Coupons Influence Dads’ Path to Purchase
Coupons Influence Dads’ Path to Purchase
If you think moms are the only parent using coupons – think again. Dads’ coupon activity often matches or surpasses moms – especially on the go. And dads are serious about saving, using multiple vehicles to obtain coupons, with their top three preferred sources for discounts being mail (57 percent), mobile device (56 percent) and download to store loyalty card (55 percent). The 2016...
How Consumers Prefer to Get Coupons
How Consumers Prefer to Get Coupons
Did you know that the top three ways consumers like to get their coupons are in the mail, from the newspaper or in an email? Be sure to take this into account when developing your media plan. Learn more about how Valassis can help you reach and activate consumers here.   *Source: Awareness-To-Activation Study 2016 Wave 3; The NPD Group, Inc. n = 1,718
TV Execs Speak - The Ins and Outs of Coverage
TV Execs Speak - The Ins and Outs of Coverage
Business Wire, in collaboration with PRSA-Detroit and IABC-Detroit, hosted a panel discussion with executives from the city’s three major networks to provide PR professionals insight into their world and how it has changed. We learned more about what catches their eye for not only the 6 o’clock news but news that starts as early as 4:30 a.m. for some morning shows all the way to the traditional...
Acquiring Patients at ‘First Touch’ - the Top of the Healthcare Funnel
Acquiring Patients at ‘First Touch’ - the Top of the Healthcare Funnel
Retention and acquisition are critical to success for consumer packaged goods (CPG) companies, retail companies and in healthcare systems alike. Customer relationship management (CRM) companies have worked with healthcare systems for years on patient retention, yet patients still leave. As an example, in imaging services there is a 55 – 65 percent in-system referral “leakage.1 The Challenge...
The Growing Importance and Emerging Trends of Short-form Video in Mobile Consumption
The Growing Importance and Emerging Trends of Short-form Video in Mobile Consumption
Video is everywhere. From cooking videos; to hilarious slip and falls; to watching current events unfold; not a day goes by when someone, somewhere isn’t watching video – especially on their smartphones. In fact, 67 percent of consumers report watching videos on their mobile phones daily.1 However, as we become inundated with avenues and networks through which we’re able to watch video...
How Come Nobody’s Chopping Down Their Mailbox?
How Come Nobody’s Chopping Down Their Mailbox?
Ever wanted to save a display ad that popped up when you went to your favorite app or checked the weather on your phone? How many times have you paged back through your email to find the latest and greatest offer from your favorite r(e-tailer)? That’s what I thought – at least after participating on an industry panel two weeks ago at the National Postal Forum in Baltimore. Three primary...
The Internet of Things and Shopping
The Internet of Things and Shopping
The Internet of Things (IoT), though it sounds like a three-letter swear word, is, I’m quite certain, the brain-child of a member of an analyst community that revels in creating new and confusing acronyms for technology. But, alas, it is here to stay so it behooves us to educate ourselves. IoT is quite simply the connecting together of intelligent “things,” which were previously disconnected...
Use Multi-channel Approach to Build Trust with Consumers
Use Multi-channel Approach to Build Trust with Consumers
Adults across the country are consuming more media than ever – spending an average of 12 hours per day with major media channels. And, almost half of that time is spent exclusively with digital devices according to eMarketer.1 Consumers are accustomed to having any and all information right at their fingertips and moving freely between touch points. To accommodate these changing behaviors and...
Innovate from Within Through the Creative Process Model
Innovate from Within Through the Creative Process Model
How do we go about creating a culture of creativity and innovation? It’s a concern that’s been in boardrooms across the world for some time now. Many companies are making great strides – but also raising new questions: “We now have this great culture, so why aren’t we innovating?” “How do we get everyone to look for new ways to improve and innovate?” Even...
Look out Retail, e-Commerce is Here
Look out Retail, e-Commerce is Here
When I think about examples of technological evolution we’ve seen in business, the automotive industry comes to mind. First it was the horse; then the horse and buggy; next came the Model T, then the Tesla… and now we’re talking about driverless cars. Each shift made the one before obsolete. Now we’re seeing a similar evolution across the retail industry – again due to...
Impacting Consumers’ Retail and Restaurant Path to Purchase
Impacting Consumers’ Retail and Restaurant Path to Purchase
Think back to the last time you shopped for clothing or for a new piece of furniture. When and how did you decide where to shop and what you were going to buy? If you did shop in a store, what enticed you to purchase something different from what you originally had in mind? It’s likely your decision-making process varied based on what you were purchasing and wasn’t a straight, simple path...
Reinvent the Wheel to Simplify Your Organizational Structure
Reinvent the Wheel to Simplify Your Organizational Structure
When considering an optimal organizational structure, there are pros and cons to the traditional models – functional; divisional; matrix – the benefits of each depend upon your company’s goals, product mix, size and geographic dispersion. With a standard organizational chart, by going a level deeper into structure, an observer generates perceptions (both good and bad) about a company...
How to Find the Perfect Data Partner
How to Find the Perfect Data Partner
Back in the day, a few large companies dominated the consumer data market. And most compiled data came from U.S. government sources combined with offline consumer surveys. But today, given the reveal of personal behavioral data through the use of digital devices, marketers have the ability to enhance their consumer view by combining traditional offline data with new online data sources.  With these...
Marketers Get Ready – Millennials Plan to Spend Big During Tax Season
Marketers Get Ready – Millennials Plan to Spend Big During Tax Season
Most marketers are aware of the importance of reaching millennial consumers. But did you know the group plans on spending major money on televisions, cars and dining out when they receive their tax refunds? Reach and activate this key consumer group this tax refund season by using what works best with millennials – print plus digital. In fact, over 75 percent of millennials are influenced by print...
Coupon Use Along the Consumer Path to Purchase
Coupon Use Along the Consumer Path to Purchase
Coupons are highly influential, but do you know where they come into play along your consumer’s path to purchase? Print, mobile and digital coupons and discounts impact the shopping journey – before, during and after purchase. These findings from the 2K17 Valassis Coupon Intelligence Report are just a small sample representing the diverse use of coupons: 90 percent of consumers use coupons; 77...