Blog: The Loop


Electronics: How and Where Marketers Can Influence Purchases
Electronics: How and Where Marketers Can Influence Purchases
If you’re an electronics marketer, take notice: there are many consumer decision drivers and nuances to be aware of within the segment. Below are some of the details that surfaced in the 2016 Valassis Coupon Intelligent Study: Takeaway: Electronics shoppers primarily make their purchase decisions at home, but remain open to mobile discounts received on-the-go or near the store. Ensure...
Growing Consumer Interest in Chatbots Presents Brands With a Unique Opportunity
Growing Consumer Interest in Chatbots Presents Brands With a Unique Opportunity
With the increasing prevalence of artificial intelligence driving new technologies, messaging apps are presenting brands with new platforms and opportunities to drive lead generation and sales through chatbots. You may be wondering, “just what is a chatbot?” Chatbots are software applications that use instant messaging as a communication tool to simulate human conversation. They can live...
Furniture – How and Where Marketers Can Influence Purchases
Furniture – How and Where Marketers Can Influence Purchases
If you’re a furniture marketer, take notice: there are many consumer decision drivers and nuances to be aware of within the segment. Below are some of the details that surfaced in the 2016 Valassis Coupon Intelligent Study: Takeaway: Furniture shoppers make purchase decisions both at home and at the store. Promotions and discounts play a significant role. Ensure you influence customers throughout...
Restaurant: How and Where Marketers Can Influence Purchases
Restaurant: How and Where Marketers Can Influence Purchases
If you’re a restaurant marketer, take notice: there are many consumer decision drivers and nuances to be aware of within the segment. Below are some of the details that surfaced in the 2016 Valassis Coupon Intelligence Study: Takeaway: Coupons and promotions are highly impactful in attracting restaurant customers and driving traffic. Targeting around the workplace may be a key growth opportunity....
Apparel: How and Where Marketers Can Influence Purchases
Apparel: How and Where Marketers Can Influence Purchases
If you’re an apparel marketer, take notice: there are many consumer decision drivers and nuances to be aware of within the segment. Below are some of the details that surfaced in the 2016 Valassis Coupon Intelligent Study: Takeaway: Apparel shoppers make most of their purchase decisions at the store and at home. One-third seek online coupons. . Ensure you influence customers throughout their...
Agile Development…It’s Not Just for Your Tech Friends
Agile Development…It’s Not Just for Your Tech Friends
It is finally your turn! The company has approved a technology investment and your department will be getting an upgraded system. Are you sure you remembered everything?  This could be your only shot. It is exciting and scary all at the same time. Exciting for those who love the thrill of improving broken processes and antiquated applications by delivering a sleek user interface that reinforces...
Ten Ways – Plus One – to Make Your Small Business Stand Out
Ten Ways – Plus One – to Make Your Small Business Stand Out
You might be one local pizza shop in a sea of local pizza shops. So how do you attract attention, gain recognition and add to your loyal customer base? These 11 tips can help your small business thrive and stand out among the competition: Know your unique qualities. What makes you different from other businesses like yours? Is it your product? Your great customer service? Your knowledge? Focus on your...
The Importance of an External Perspective in Business
The Importance of an External Perspective in Business
Happy anniversary… 30 years at one company! While some would say that is unheard of in today’s norm of multiple jobs, and even multiple careers, some of us still remain.   As a leader and long-tenured associate, one can easily get trapped in the day-to-day operations of the business. The focus, while well intended, is on internal happenings. How do we continue to grow revenue? How...
Home Improvement Marketers Get Ready – Millennials are Moving on Up
Home Improvement Marketers Get Ready – Millennials are Moving on Up
It is widely recognized that the millennial generation is a force that can have a major impact on everything that goes on in the United States economy. According to the U.S. Census, in 2015, millennials outnumbered baby boomers by nearly 10 percent and surpassed them as the largest living generation. With its size and age, this generation is predicted to have an impact on the housing market and all...
Surviving the Retail Revolution
Surviving the Retail Revolution
We’re in the midst of a revolution – a revolution in the retail landscape. We see it, read about it and experience it every day. It is a revolution that pits brick and mortar against e-commerce. For consumers, this is the good kind of revolution, because we win. The emergence of the internet has altered the balance of economic power. The consumer is now in charge. We decide what to buy,...
Consumers Value Both Print and Digital Savings
Consumers Value Both Print and Digital Savings
Did you know when shopping for CPG products*:  Print coupons still account for the majority share of use; The percent of consumers using discounts from paperless sources has increased; Shoppers value savings whether via printed or digital formats. Learn more about how Valassis can help you reach and activate consumers here.  *Source: 2K17 Valassis Coupon Intelligence Study, food, health...
Coupons Influence Dads’ Path to Purchase
Coupons Influence Dads’ Path to Purchase
If you think moms are the only parent using coupons – think again. Dads’ coupon activity often matches or surpasses moms – especially on the go. And dads are serious about saving, using multiple vehicles to obtain coupons, with their top three preferred sources for discounts being mail (57 percent), mobile device (56 percent) and download to store loyalty card (55 percent). The 2016...
How Consumers Prefer to Get Coupons
How Consumers Prefer to Get Coupons
Did you know that the top three ways consumers like to get their coupons are in the mail, from the newspaper or in an email? Be sure to take this into account when developing your media plan. Learn more about how Valassis can help you reach and activate consumers here.   *Source: Awareness-To-Activation Study 2016 Wave 3; The NPD Group, Inc. n = 1,718
TV Execs Speak - The Ins and Outs of Coverage
TV Execs Speak - The Ins and Outs of Coverage
Business Wire, in collaboration with PRSA-Detroit and IABC-Detroit, hosted a panel discussion with executives from the city’s three major networks to provide PR professionals insight into their world and how it has changed. We learned more about what catches their eye for not only the 6 o’clock news but news that starts as early as 4:30 a.m. for some morning shows all the way to the traditional...
Acquiring Patients at ‘First Touch’ - the Top of the Healthcare Funnel
Acquiring Patients at ‘First Touch’ - the Top of the Healthcare Funnel
Retention and acquisition are critical to success for consumer packaged goods (CPG) companies, retail companies and in healthcare systems alike. Customer relationship management (CRM) companies have worked with healthcare systems for years on patient retention, yet patients still leave. As an example, in imaging services there is a 55 – 65 percent in-system referral “leakage.1 The Challenge...