Blog: The Loop


Going Big and Staying Small – An Entrepreneur’s View of Shifting from Startup to Big Business
Going Big and Staying Small – An Entrepreneur’s View of Shifting from Startup to Big Business
About two years ago, my current employer acquired my start-up -- a location-based mobile advertising company. Almost overnight, my professional life went from managing a small (but mighty) team, creating demand from advertisers, working with investors and building product, to meeting my new colleagues and introducing our product to a vast customer base.  Two years later, I thought I’d share...
Digital Marketing Predictions to Set Brands Apart
Digital Marketing Predictions to Set Brands Apart
I recently connected with our subject matter experts, Cindy Soremekun, vice president of Product, John Jenkins, senior vice president of Finance and Operations and Mike Balducci, vice president of Strategy to gather their thoughts and predications on digital trends they expect to see in the months ahead. Although there are a number of relevant trends in the space, I decided to focus on the following:...
Tips for a Successful Job Interview
Tips for a Successful Job Interview
There are countless articles that offer advice when preparing for an interview, all full of tips and tricks to help ensure the interviewee gets the job.  As someone who has overseen recruiting for many years and conducted countless interviews in my career, I find most of the advice to be helpful. However, I think there are some foundational aspects to interviewing that are often overlooked, even...
Brief - Three Key Consumer Trends Involving Digital Media
Brief - Three Key Consumer Trends Involving Digital Media
“(S)he who hesitates is lost.” Indeed, marketers stunned by today’s rapid-fire, digital innovations can easily feel overwhelmed and fall behind. The best way forward is to put your focus on consumers. What are they actually using and when? Identify a few striking trends to help you prioritize, ignite ideas, and be more effective with your advertising. This brief will give you a head...
Campaign Development – The Importance of Digital Marketing Measurement and Optimization
Campaign Development – The Importance of Digital Marketing Measurement and Optimization
As data and technology evolve, marketers are increasingly challenged with figuring out which media channel or type of promotion is most effective for growing their brand. Determining the most impactful and efficient “marketing mix” is essential as today’s technology allows consumers more touch points than ever before. This growth in technology has also led to an increase in available...
Leveraging Mobile Media to Drive Restaurant Traffic
Leveraging Mobile Media to Drive Restaurant Traffic
Although spending at eating and drinking establishments has surpassed spend on groceries,1 restaurant traffic is not expected to increase in 2017.2 That said, amid increasing competition, advertisers can use innovative mobile tactics to respond to the two biggest industry challenges – acquiring new customers and maximizing sales among existing customers. Let’s take a look… Acquiring...
Corporate Community Involvement Opportunities are Right in Your Own Backyard
Corporate Community Involvement Opportunities are Right in Your Own Backyard
Corporate community involvement is on the rise.  For some, this is a key determinant in choosing to work for, or stay with, an employer. Not only is there business value in supporting a societal cause, but also a positive impact on employee attitudes. According to a University of Bath study, employees of companies with community outreach initiatives are more proud of and committed to their employers....
Across the Pond... Digital Growth in the U.K. and the Impact of Brexit on Ad Spend
Across the Pond... Digital Growth in the U.K. and the Impact of Brexit on Ad Spend
Last year was defined differently by many, but to the digital advertising world, 2016 was a year of accelerated success. There’s no denying that the growth of digital media, including display, mobile, video, social and content/native advertising, has remained omnipresent in the United States — but can that be said internationally? Taking a particular interest in our friends across the...
Digital Video – Marketers Can Unlock the Power of Storytelling
Digital Video – Marketers Can Unlock the Power of Storytelling
Who doesn't love a good story? Stories created in books or movies can take you to places you never thought possible. A core element of a good story is its ability to connect to its audience and engage them. Marketers create mini-stories (content and campaigns) all the time. But, consumers can only digest or attend to a fraction of the marketing content that is created. So how can marketers create...
Tips to Ensure Your Advertising Investment is Protected
Tips to Ensure Your Advertising Investment is Protected
How well does your media partner protect your advertising investment across print and digital media, coupon promotions and sweepstakes? Whether you’re spending hundreds, thousands or millions of dollars on campaigns to engage and activate buyers, integrity and trust matter. Especially today, when consumers use multiple touch points, be sure your partner delivers quality assurance and accountability...
Audience Analytics – Knowing Who, What, Where, When and Maybe How and Why…
Audience Analytics – Knowing Who, What, Where, When and Maybe How and Why…
It’s All About Precision With the increasing importance of campaign performance evaluation, assessing the efficacy of coordinated multi-channel media execution, and driving greater personalization and relevance of consumer engagement, precise knowledge of your audience is more important than ever. In the ‘70s, ‘80s and early ‘90s, traditional media channels were the playground...
Challenger Propels Sales, but What Does it do for the Customer?… Everything.
Challenger Propels Sales, but What Does it do for the Customer?… Everything.
You may have heard of “The Challenger Sale”1 or read a Harvard Business Review article entitled, “End of Solution Sales.”2 If you have, you likely know that the premise of this approach is that B2B buying and selling has fundamentally changed; old methods are just that – outdated and ineffective. The absolute revolution in access to information has radically changed buyers’...
Creative Optimization Tips - Improve Ad Performance
Creative Optimization Tips - Improve Ad Performance
Creative messaging and design are responsible, in part, for your ad’s effectiveness. Based on working for a company with decades of experience in this area, here are some tips on how you can optimize your print and digital creative to improve performance:1. Use the three-second test: When consumers sort through print ads, they initially look at each for three to ten seconds;2. Simplify,...
Options and Change Define Grocery Space
Options and Change Define Grocery Space
It seems pretty simple. A product is produced by a company, sold to a retailer and purchased by a consumer. But in reality, the ever-changing grocery landscape is not simple at all. The challenges start with the number of options consumers now haveFor example, if you wanted to buy paper towels, in the past you likely purchased them at your local grocer. Now, you can buy them at many different stores...
Whether in the US or in the UK - Content Influences Consumer Device Use
Whether in the US or in the UK - Content Influences Consumer Device Use
A recent survey from across the pond got my attention, as it has applicability for marketers on nearly every continent who manage campaigns to reach the growing majority of multi-device users. Where smartphones are in nearly every hand, laptops and desktops are still used for specific functions. Email service provider Mailjet commissioned an interesting piece of research to understand how U.K....