Blog: The Loop


Driving Philanthropy in Business
Driving Philanthropy in Business
Most businesses strive to be on the cutting edge and to gain positive external exposure. One great way for them to achieve this as well as give back to the communities in which they do business is through philanthropic work. Fundraising/charitable giving, local community outreach, and support of larger, national campaigns can and should be a focus for all companies. Corporate philanthropic groups promote...
Design Thinking for Business and Innovation
Design Thinking for Business and Innovation
Five Things all Designers do That Could Make you Better at Your Job “Design thinking” is a concept I’ve been practicing my entire life; however, I had no idea it had a name.  You see, I’m trained as a graphic designer and have worked professionally in graphics for over a decade. And, as I think about it, I’ve been drawing and creating since I could hold a crayon. So...
The Best Media to Attract Young Families to Grocery May Not be What You Think
The Best Media to Attract Young Families to Grocery May Not be What You Think
For years, many companies – including grocers – have focused their marketing on the baby boomer (boomer) population due to the size (74.9 million) and impact of this group on businesses. But as the boomer population ages and 10,000 reach retirement age each day, marketers have shifted their focus to younger generations, primarily millennials (also referred to as Gen Y). This is rightly so...
Facebook Messenger - Not Just for Chatting Anymore
Facebook Messenger - Not Just for Chatting Anymore
Don’t install Facebook® (FB) Messenger! That was the message being shared far and wide during the rollout of FB Messenger back in 2014. The country was divided staunchly into “downloads” and “download-nots,” with the anti-Messengers refusing to even be tempted into downloading the controversial plug-in for fears it would crash their operating system Y2K style. The nay-sayers...
For the Love of the Game – Think Like an Athlete to Win in Business
For the Love of the Game – Think Like an Athlete to Win in Business
Hang up your cleats and put the glove away. It’s time to focus on the real world, real work -- your professional career. But what if organizations in the business world took advantage of the “off the field” skills a high-performing athlete can bring to the business game? Athletes often are conditioned for performance from an early age. A huge advantage in businesses!  By the time...
Message Personalization – Five Steps to Get the Best Results
Message Personalization – Five Steps to Get the Best Results
Did you know that personalization of your marketing message can deliver five to eight times the ROI on marketing spend and lift sales by 10 percent or more?1 Customers are particular about their print and digital messages, so strive to improve your marketing by getting the most you can out of personalization. Take these five steps for the best results: Move Beyond Name Dropping Let Data Be Your Guide Personalize...
Business Resource Groups Offer More Than You May Know
Business Resource Groups Offer More Than You May Know
Like-groups of people have always sought ways to connect both personally and within the corporate culture. Affinity Groups (AG), Employee Resource Groups (ERG), and Business Resource Groups (BRG) are a means for diverse groups of employees to share experiences and have a voice in the corporate world.  While originally initiated to address and inspire affirmative-action advocacy, each evolution...
Going Big and Staying Small – An Entrepreneur’s View of Shifting from Startup to Big Business
Going Big and Staying Small – An Entrepreneur’s View of Shifting from Startup to Big Business
About two years ago, my current employer acquired my start-up -- a location-based mobile advertising company. Almost overnight, my professional life went from managing a small (but mighty) team, creating demand from advertisers, working with investors and building product, to meeting my new colleagues and introducing our product to a vast customer base.  Two years later, I thought I’d share...
Digital Marketing Predictions to Set Brands Apart
Digital Marketing Predictions to Set Brands Apart
I recently connected with our subject matter experts, Cindy Soremekun, vice president of Product, John Jenkins, senior vice president of Finance and Operations and Mike Balducci, vice president of Strategy to gather their thoughts and predications on digital trends they expect to see in the months ahead. Although there are a number of relevant trends in the space, I decided to focus on the following:...
Tips for a Successful Job Interview
Tips for a Successful Job Interview
There are countless articles that offer advice when preparing for an interview, all full of tips and tricks to help ensure the interviewee gets the job.  As someone who has overseen recruiting for many years and conducted countless interviews in my career, I find most of the advice to be helpful. However, I think there are some foundational aspects to interviewing that are often overlooked, even...
Brief - Three Key Consumer Trends Involving Digital Media
Brief - Three Key Consumer Trends Involving Digital Media
“(S)he who hesitates is lost.” Indeed, marketers stunned by today’s rapid-fire, digital innovations can easily feel overwhelmed and fall behind. The best way forward is to put your focus on consumers. What are they actually using and when? Identify a few striking trends to help you prioritize, ignite ideas, and be more effective with your advertising. This brief will give you a head...
Campaign Development – The Importance of Digital Marketing Measurement and Optimization
Campaign Development – The Importance of Digital Marketing Measurement and Optimization
As data and technology evolve, marketers are increasingly challenged with figuring out which media channel or type of promotion is most effective for growing their brand. Determining the most impactful and efficient “marketing mix” is essential as today’s technology allows consumers more touch points than ever before. This growth in technology has also led to an increase in available...
Leveraging Mobile Media to Drive Restaurant Traffic
Leveraging Mobile Media to Drive Restaurant Traffic
Although spending at eating and drinking establishments has surpassed spend on groceries,1 restaurant traffic is not expected to increase in 2017.2 That said, amid increasing competition, advertisers can use innovative mobile tactics to respond to the two biggest industry challenges – acquiring new customers and maximizing sales among existing customers. Let’s take a look… Acquiring...
Corporate Community Involvement Opportunities are Right in Your Own Backyard
Corporate Community Involvement Opportunities are Right in Your Own Backyard
Corporate community involvement is on the rise.  For some, this is a key determinant in choosing to work for, or stay with, an employer. Not only is there business value in supporting a societal cause, but also a positive impact on employee attitudes. According to a University of Bath study, employees of companies with community outreach initiatives are more proud of and committed to their employers....
Across the Pond... Digital Growth in the U.K. and the Impact of Brexit on Ad Spend
Across the Pond... Digital Growth in the U.K. and the Impact of Brexit on Ad Spend
Last year was defined differently by many, but to the digital advertising world, 2016 was a year of accelerated success. There’s no denying that the growth of digital media, including display, mobile, video, social and content/native advertising, has remained omnipresent in the United States — but can that be said internationally? Taking a particular interest in our friends across the...