Blog: The Loop


Consumers are Poised to Spend More This Holiday Season
Consumers are Poised to Spend More This Holiday Season
Did you know that holiday retail sales are expected to increase this year? Be sure to take this into account when developing your media plan. Learn more about how to reach and activate your consumers here.   Source: pwc Holiday  Outlook 2017, https://nrf.com/media/press-releases/nrf-forecasts-holiday-sales-increase-between-36-and-4-percent
Building a Successful Team – the Importance of Getting it Right
Building a Successful Team – the Importance of Getting it Right
It sounds simple. To maximize productivity, a business needs to capitalize on our most precious resource, our people. Yet, I find that we are often so focused on results, numbers and outputs that our people get lost in the shuffle.  How do we get it right? For me, it is a simple formula…. Right Talent + Right Skill Set + Right Place = Successful Team Let’s break it down. The...
Retailers can Score Big This Football Season
Retailers can Score Big This Football Season
According to the Tailgating Industry Association, consumers are projected to spend $20 billion on food and supplies for the tailgating season. Tailgaters will spend an average of $500 per season on food and supplies. Fans travel near and far to watch their favorite team. Targeted, cross-device media can help you reach them at home, on the road and while stocking up for the next big game. Nearly...
A Video is Worth More Than a Thousand Words – Make Yours a Success
A Video is Worth More Than a Thousand Words – Make Yours a Success
As a kid, I loved books with pictures. The bigger, brighter and more fantastic the pictures, the more interested I was in that book and its content. Pictures transform; they can take you to another place. They can stimulate conversation and inspire. Yesterday’s pictures in a book are today’s video playing out on our electronic devices. With movement and dimension, video tells today’s...
Fall and Winter Home Improvement – Use the Right Mix of Media to Reach Consumers
Fall and Winter Home Improvement – Use the Right Mix of Media to Reach Consumers
U.S. internet users overwhelmingly turn to the internet for home inspiration – with 59 percent relying on general home improvement/DIY sites, and 41 percent using social media platforms. Overall, U.S. consumers spend more than 3 hours a day on both desktop/laptop devices as well as their smartphones, with most of that time spent using mobile apps. Because of this, smartphones are an essential...
When it Comes to Couponing, Familiarity Breeds Content
When it Comes to Couponing, Familiarity Breeds Content
The familiarity principle in psychology, prescribes that we tend to develop a preference for things merely because they are familiar. Familiar things – food, people, activities, make us feel comfortable. Generally speaking, things that are familiar are likely to be seen as safer and more reliable than things that are not. If something is familiar, we recognize its value and continue to engage...
Retailer Strategies to Land in the Narrow Consideration Set of Furniture Shoppers
Retailer Strategies to Land in the Narrow Consideration Set of Furniture Shoppers
As marketers know, certain product categories involve a good deal of research by the consumer prior to purchase – furniture being one of them. When considering furniture, the consumers’ path-to-purchase journey not only involves extensive research, it remains elongated, and ultimately results in an extremely narrow consideration set of retailers.  Purchasing Throughout the Year In addition,...
Not Happenstance: The Value-Conscious Lifestyle
Not Happenstance: The Value-Conscious Lifestyle
More than 8,500 value-conscious consumers recently participated in a survey, sharing how they shop and their preferred ways to save while doing so. What did they tell us? Saving on purchases remains important and isn’t by accident, but the result of diligent efforts to enhance their lifestyle and experiences. Keep reading to learn more about what these discerning shoppers divulged through their...
How to Reach and Engage Halloween Shoppers
How to Reach and Engage Halloween Shoppers
With consumer spend for Halloween reaching $8.4 billion,1 brands and retailers can drive incremental sales while helping shoppers get “spooky” this Halloween. Whether its candy, costumes, party supplies, or decorations, Americans love getting in the Halloween spirit, and are willing to spend money to do so. Halloween Consumer Trends In 2016, an estimated 171 million Americans celebrated...
Building Trust in Digital Advertising
Building Trust in Digital Advertising
Does it seem like trust is hard to come by these days? Americans are losing faith in the nation’s major institutions. Trust in the mass media is at an all time low. People don’t know what is real or fake news. This is a turbulent time in history to say the least. Advertisers who are increasing their spend in programmatic advertising can unfortunately relate. They too are concerned about...
Leading in Business as a Millennial
Leading in Business as a Millennial
What is a millennial? A millennial is defined as a person reaching young adulthood in the early 21st century, born between 1980 and 2000.1 For years, scholars have tried to neatly define millennials based on specifics habits, personality traits, and work styles and few generations have sparked more debate around identity. However, some trends among this age group have recently been validated. A 2017...
Thought Leadership in Digital Couponing Innovation – a Day With the ANA
Thought Leadership in Digital Couponing Innovation – a Day With the ANA
I recently had the opportunity to spend a day with the Promotional Marketing Committee at the Association of National Advertisers (ANA) headquarters in New York. On this August day, Manhattan was an unrelenting weather rotation of rain and humidity. However, 33 floors above the wet streets of the city, our thoughts were not on the weather, but rather on the future of consumer promotion. The Promotional...
What’s Old is New Again – E-Commerce in Shared Mail
What’s Old is New Again – E-Commerce in Shared Mail
The advancement in technology has had an impact on all facets of our lives. The way we communicate, the way we drive and the way we shop have all evolved to a new level with the advent of technology. And, in the world of shopping, the way brands talk to us as consumers has seen significant change as well. For e-Commerce brands, the computer and the cell phone have become important conduits between brands...
Do Sweat the Small Stuff!
Do Sweat the Small Stuff!
We’ve heard the following phrase many times in our lives… “Don’t sweat the small stuff.” In the early days of my career working at various jobs and exploring what life had to offer, I would have been an advocate of this mindset. I did my best to focus on the big picture and not get caught up in the details. Wow – was I wrong! As it turns out, attention to detail...
Home Improvement: How and Where Marketers Can Influence Purchases
Home Improvement: How and Where Marketers Can Influence Purchases
If you’re a home improvement marketer, take notice: there are many consumer decision drivers and nuances to be aware of within the segment. Below are some of the details that surfaced in the 2016 Valassis Coupon Intelligent Study: Takeaway: Most home improvement shoppers plan ahead and make their purchase decisions at home, although mobile promotions are gaining traction with some audiences....