Blog: The Loop


Thought Leadership in Digital Couponing Innovation – a Day With the ANA
Thought Leadership in Digital Couponing Innovation – a Day With the ANA
I recently had the opportunity to spend a day with the Promotional Marketing Committee at the Association of National Advertisers (ANA) headquarters in New York. On this August day, Manhattan was an unrelenting weather rotation of rain and humidity. However, 33 floors above the wet streets of the city, our thoughts were not on the weather, but rather on the future of consumer promotion. The Promotional...
What’s Old is New Again – E-Commerce in Shared Mail
What’s Old is New Again – E-Commerce in Shared Mail
The advancement in technology has had an impact on all facets of our lives. The way we communicate, the way we drive and the way we shop have all evolved to a new level with the advent of technology. And, in the world of shopping, the way brands talk to us as consumers has seen significant change as well. For e-Commerce brands, the computer and the cell phone have become important conduits between brands...
Do Sweat the Small Stuff!
Do Sweat the Small Stuff!
We’ve heard the following phrase many times in our lives… “Don’t sweat the small stuff.” In the early days of my career working at various jobs and exploring what life had to offer, I would have been an advocate of this mindset. I did my best to focus on the big picture and not get caught up in the details. Wow – was I wrong! As it turns out, attention to detail...
Home Improvement: How and Where Marketers Can Influence Purchases
Home Improvement: How and Where Marketers Can Influence Purchases
If you’re a home improvement marketer, take notice: there are many consumer decision drivers and nuances to be aware of within the segment. Below are some of the details that surfaced in the 2016 Valassis Coupon Intelligent Study: Takeaway: Most home improvement shoppers plan ahead and make their purchase decisions at home, although mobile promotions are gaining traction with some audiences....
Electronics: How and Where Marketers Can Influence Purchases
Electronics: How and Where Marketers Can Influence Purchases
If you’re an electronics marketer, take notice: there are many consumer decision drivers and nuances to be aware of within the segment. Below are some of the details that surfaced in the 2016 Valassis Coupon Intelligent Study: Takeaway: Electronics shoppers primarily make their purchase decisions at home, but remain open to mobile discounts received on-the-go or near the store. Ensure...
Growing Consumer Interest in Chatbots Presents Brands With a Unique Opportunity
Growing Consumer Interest in Chatbots Presents Brands With a Unique Opportunity
With the increasing prevalence of artificial intelligence driving new technologies, messaging apps are presenting brands with new platforms and opportunities to drive lead generation and sales through chatbots. You may be wondering, “just what is a chatbot?” Chatbots are software applications that use instant messaging as a communication tool to simulate human conversation. They can live...
Furniture – How and Where Marketers Can Influence Purchases
Furniture – How and Where Marketers Can Influence Purchases
If you’re a furniture marketer, take notice: there are many consumer decision drivers and nuances to be aware of within the segment. Below are some of the details that surfaced in the 2016 Valassis Coupon Intelligent Study: Takeaway: Furniture shoppers make purchase decisions both at home and at the store. Promotions and discounts play a significant role. Ensure you influence customers throughout...
Restaurant: How and Where Marketers Can Influence Purchases
Restaurant: How and Where Marketers Can Influence Purchases
If you’re a restaurant marketer, take notice: there are many consumer decision drivers and nuances to be aware of within the segment. Below are some of the details that surfaced in the 2016 Valassis Coupon Intelligence Study: Takeaway: Coupons and promotions are highly impactful in attracting restaurant customers and driving traffic. Targeting around the workplace may be a key growth opportunity....
Apparel: How and Where Marketers Can Influence Purchases
Apparel: How and Where Marketers Can Influence Purchases
If you’re an apparel marketer, take notice: there are many consumer decision drivers and nuances to be aware of within the segment. Below are some of the details that surfaced in the 2016 Valassis Coupon Intelligent Study: Takeaway: Apparel shoppers make most of their purchase decisions at the store and at home. One-third seek online coupons. . Ensure you influence customers throughout their...
Agile Development…It’s Not Just for Your Tech Friends
Agile Development…It’s Not Just for Your Tech Friends
It is finally your turn! The company has approved a technology investment and your department will be getting an upgraded system. Are you sure you remembered everything?  This could be your only shot. It is exciting and scary all at the same time. Exciting for those who love the thrill of improving broken processes and antiquated applications by delivering a sleek user interface that reinforces...
Ten Ways – Plus One – to Make Your Small Business Stand Out
Ten Ways – Plus One – to Make Your Small Business Stand Out
You might be one local pizza shop in a sea of local pizza shops. So how do you attract attention, gain recognition and add to your loyal customer base? These 11 tips can help your small business thrive and stand out among the competition: Know your unique qualities. What makes you different from other businesses like yours? Is it your product? Your great customer service? Your knowledge? Focus on your...
The Importance of an External Perspective in Business
The Importance of an External Perspective in Business
Happy anniversary… 30 years at one company! While some would say that is unheard of in today’s norm of multiple jobs, and even multiple careers, some of us still remain.   As a leader and long-tenured associate, one can easily get trapped in the day-to-day operations of the business. The focus, while well intended, is on internal happenings. How do we continue to grow revenue? How...
Home Improvement Marketers Get Ready – Millennials are Moving on Up
Home Improvement Marketers Get Ready – Millennials are Moving on Up
It is widely recognized that the millennial generation is a force that can have a major impact on everything that goes on in the United States economy. According to the U.S. Census, in 2015, millennials outnumbered baby boomers by nearly 10 percent and surpassed them as the largest living generation. With its size and age, this generation is predicted to have an impact on the housing market and all...
Surviving the Retail Revolution
Surviving the Retail Revolution
We’re in the midst of a revolution – a revolution in the retail landscape. We see it, read about it and experience it every day. It is a revolution that pits brick and mortar against e-commerce. For consumers, this is the good kind of revolution, because we win. The emergence of the internet has altered the balance of economic power. The consumer is now in charge. We decide what to buy,...
Consumers Value Both Print and Digital Savings
Consumers Value Both Print and Digital Savings
Did you know when shopping for CPG products*:  Print coupons still account for the majority share of use; The percent of consumers using discounts from paperless sources has increased; Shoppers value savings whether via printed or digital formats. Learn more about how Valassis can help you reach and activate consumers here.  *Source: 2K17 Valassis Coupon Intelligence Study, food, health...