Blog: The Loop


Innovate from Within Through the Creative Process Model
Innovate from Within Through the Creative Process Model
How do we go about creating a culture of creativity and innovation? It’s a concern that’s been in boardrooms across the world for some time now. Many companies are making great strides – but also raising new questions: “We now have this great culture, so why aren’t we innovating?” “How do we get everyone to look for new ways to improve and innovate?” Even...
Look out Retail, e-Commerce is Here
Look out Retail, e-Commerce is Here
When I think about examples of technological evolution we’ve seen in business, the automotive industry comes to mind. First it was the horse; then the horse and buggy; next came the Model T, then the Tesla… and now we’re talking about driverless cars. Each shift made the one before obsolete. Now we’re seeing a similar evolution across the retail industry – again due to...
Impacting Consumers’ Retail and Restaurant Path to Purchase
Impacting Consumers’ Retail and Restaurant Path to Purchase
Think back to the last time you shopped for clothing or for a new piece of furniture. When and how did you decide where to shop and what you were going to buy? If you did shop in a store, what enticed you to purchase something different from what you originally had in mind? It’s likely your decision-making process varied based on what you were purchasing and wasn’t a straight, simple path...
Reinvent the Wheel to Simplify Your Organizational Structure
Reinvent the Wheel to Simplify Your Organizational Structure
When considering an optimal organizational structure, there are pros and cons to the traditional models – functional; divisional; matrix – the benefits of each depend upon your company’s goals, product mix, size and geographic dispersion. With a standard organizational chart, by going a level deeper into structure, an observer generates perceptions (both good and bad) about a company...
How to Find the Perfect Data Partner
How to Find the Perfect Data Partner
Back in the day, a few large companies dominated the consumer data market. And most compiled data came from U.S. government sources combined with offline consumer surveys. But today, given the reveal of personal behavioral data through the use of digital devices, marketers have the ability to enhance their consumer view by combining traditional offline data with new online data sources.  With these...
Marketers Get Ready – Millennials Plan to Spend Big During Tax Season
Marketers Get Ready – Millennials Plan to Spend Big During Tax Season
Most marketers are aware of the importance of reaching millennial consumers. But did you know the group plans on spending major money on televisions, cars and dining out when they receive their tax refunds? Reach and activate this key consumer group this tax refund season by using what works best with millennials – print plus digital. In fact, over 75 percent of millennials are influenced by print...
Coupon Use Along the Consumer Path to Purchase
Coupon Use Along the Consumer Path to Purchase
Coupons are highly influential, but do you know where they come into play along your consumer’s path to purchase? Print, mobile and digital coupons and discounts impact the shopping journey – before, during and after purchase. These findings from the 2K17 Valassis Coupon Intelligence Report are just a small sample representing the diverse use of coupons: 90 percent of consumers use coupons; 77...
The Importance of Giving and Receiving Feedback
The Importance of Giving and Receiving Feedback
Feedback is a gift –one that most prefer came with a gift receipt and could be returned or exchanged for something more desirable. As business leaders continue to strive for higher levels of productivity and innovation at lower costs, many are finding that the latest and greatest management solutions alone cannot deliver long-term sustainable results. In this climate, leaders may see better results...
Tremendous Value – How Coupons Influence the Consumer Path to Purchase
Tremendous Value – How Coupons Influence the Consumer Path to Purchase
You may think that coupons only influence the final product selection, but recent Valassis consumer research found that coupons are undeniably influential across all stages of the consumer shopping journey – before, during and after the purchase. The 2K17 Valassis® Coupon Intelligence Report provides a closer look at the influence coupons and discounts have on purchase decisions across multiple...
10 Tips for Rebuilding Your Website
10 Tips for Rebuilding Your Website
Websites seem to have the same shelf life as dairy products. To maintain your organic search traffic, content needs to constantly change. You need to provide an optimal user experience for the ever-changing devices visitors are using to browse your site. With millions of sites to choose from, the time you have to engage a visitor is decreasing. The type of user experience your visitor prefers is changing....
Beta Testing -- It’s Worth the Risk
Beta Testing -- It’s Worth the Risk
Do you like to try new things? When it comes to technology adoption, those who are eager to try new things and first to invest are called innovators. They are knowledgeable about the industry and technology and are willing to take chances. As with any new product launch, there is always a potential risk. But, innovators are willing to accept the occasional setback if the product doesn’t take off....
Challenges and Best Practices for Specialty Retailers
Challenges and Best Practices for Specialty Retailers
Heading into spring and summer of 2017, the digital age sets a challenging stage for specialty retailers. As consumers increasingly turn to online shopping, showrooming and webrooming, specialty retailers must use this same technology to their advantage. Just think about it. When you shop in-store, you most likely have your mobile phone in hand, ready to aid in your research. That’s if you start...
Why Best Practices Rule With Acquisition Email
Why Best Practices Rule With Acquisition Email
Email is a prevalent marketing tool, and one that is easy to use, giving marketers the ability to send messages almost instantly. But best practices must be followed to help ensure effectiveness of this medium within the consumer digital set. There are two types of email: Loyalty and Acquisition. Loyalty email, is an opt-in email list for which the consumer signs up to explicitly receive marketing...
Driving Philanthropy in Business
Driving Philanthropy in Business
Most businesses strive to be on the cutting edge and to gain positive external exposure. One great way for them to achieve this as well as give back to the communities in which they do business is through philanthropic work. Fundraising/charitable giving, local community outreach, and support of larger, national campaigns can and should be a focus for all companies. Corporate philanthropic groups promote...
Design Thinking for Business and Innovation
Design Thinking for Business and Innovation
Five Things all Designers do That Could Make you Better at Your Job “Design thinking” is a concept I’ve been practicing my entire life; however, I had no idea it had a name.  You see, I’m trained as a graphic designer and have worked professionally in graphics for over a decade. And, as I think about it, I’ve been drawing and creating since I could hold a crayon. So...