Direct Mail

*MarketingSherpa, Consumer Purchase. Preference Survey Results, 2015

Cover Pages (Wrap)


Your low-cost, high- visibility, broad-reach champion

For just pennies-per household, you can reach 9 out of 10 U.S. households. Saturate entire or partial markets. The RedPlum Wrap is dedicated to helping both businesses and consumers get more for their money and to finding America's missing children.

  • Reach up to 78 million households weekly, up to 115 million biweekly
  • Targeted by zones comprised of multiple ZIP Codes
  • Eagerly anticipated by shoppers every week
  • Advertise on the front, back or inside covers
  • Positive affiliation with America’s Looking For Its Missing Children® program

Case Study Video
QSR quenches desire to grow sales without growing budget

Case Study

Regional coffee chain ran various page positions during 11-month campaign
Increased customer traffic
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65 of the top 100 retailers

That’s nearly 2/3 of the Top 100 Retailers advertising on our Wrap or Inserts

  • 11 of Top 11 Supermarkets
  • 14 of Top 18 Restaurants
  • 5 of Top 6 Home Goods Retailers
  • 4 of Top 4 Small Value Stores
  • 3 of Top 5 Department Stores
Source: NRF STORES Magazine, June 2016; Valassis proprietary data 2016

Tips for optimizing your creative

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Cheat Sheet

Inside Flyers


flyers-stat1 *Valassis Response Analytics Database (RAD)

Small business or major chain, you’ll love the allure and localization

A power influencer, inserts rank among the Top 5 paid media for impacting purchase decisions and store selections. To drive greater success for our clients, we deliver an optimized, scalable plan using mail and/or newspaper. Ideal way to promote your local deals, news or grand openings.

  • Saturate markets or target to sub-ZIP Codes
  • Version prices and locations
  • Variety of sizes and formats
  • Single source for creative, printing, delivery
  • Supply your own inserts or we’ll print for you

Case Study

Franchisee ran weekly inserts in RedPlum as a quick way to increase sales
Achieved sales lift

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Clipper Magazine
Gain recognition in your community with an effective magazine

Clipper Magazine (also published as Local Flavor, Mint Magazine, Savvy Shopper, Home & Décor Ideas, and Prestigious Living) is a community-oriented direct mail magazine that is proven to increase visibility, store traffic and sales. Over 217 million magazines mailed annually in 27 states.

  • Full-color ads professionally designed, printed and mailed
  • Cost-effective rates, as low as pennies per household
  • 401 local market editions and specialty publications mail 6-12 times/year
  • Extended shelf life of 7 weeks for long-term exposure

double digit increase
“The mailbox makes a HUGE difference in sales!... We had a double digit increase! If you look at just (the 5 day period, year over year) we are more like 32% up for those days!”

— Store Manager, Old Time Pottery

High readership
Digital Advertising
Shared Email
New! Cooperative advertising vehicle for additional exposure of your offers
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