coupon-book

coupon-book

PRINT ACTIVATION

Coupon Book

Indeed, coupon clipping is still cool – just ask millennial parents (research below)! We’re satisfying more desires with multi-channel delivery of our coupon book.





COUPON BOOK (FSI)

Still number one.

Brands continue to rely on the free-standing insert or FSI because consumers do, as well. Our RetailMeNot Everyday™ coupon book gives you unrivaled efficiency. Check out our market list. It provides quality over quantity in terms of circulation and reach. No wonder, as creators of the FSI industry, Valassis holds it to a higher standard. Our coupon book is proven to move units.




BENEFITS & FEATURES

• Published 38+ times per year
• Reaches 63 million U.S. households or select markets
• Delivered via quality newspapers or direct mail
• Large space for brand awareness: 6.75”W x 10”H booklet
• Positive tie with “Have You Seen Me?”



PROOF OF ACTIVATION

CASE STUDY

See how our Coupon Book (FSI) drives volume for an established candy brand, year after year…

GET STORY



Retail-connection

coupon-book

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RETAIL CONNECTION

Brand + Retailer combine forces.

CPG manufacturers pursue Retail Connection since it's a good value for shopper marketing dollars and a winner with retailers. This co-branded program within the RetailMeNot Everyday coupon book helps drive shopping trips, transaction size, and sales. Amplify your brand message to specific retail shoppers.




BENEFITS & FEATURES

• Good value for shopper marketing dollars
• Feature price points, coupon and retailer logo
• Ads can be half page or full page; single page or adjacent pages
• Retailer approval needed


coupon-book-parents-list

RESEARCH REVEALS

Parents stand out when it comes to these planning activities:


Grocery trip planning activities before going to the store

All consumers Parents Millennials Millennials w/children
Search for coupons online 81% 91% 88% 92%
I find coupons in print sources (newspaper coupon books or mail) 87% 94% 88% 94%
GET REPORT

2K18 Valassis Coupon Intelligence Report




HOW TO’S

Want help taking coupon distribution to the next level?




ADVERTISE WITH US

We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.


1-866-576-0523

8:00 a.m. - 8:00 p.m. ET


GET STARTED