Reliable as ever, the Free-standing Insert continues to be the go-to vehicle for U.S. advertisers who want to drive activation, and delivers unrivaled efficiency. Our market list provides quality over quantity in terms of circulation and reach. No wonder, as creators of the FSI industry, Valassis holds it to a higher standard. Our coupon book is proven to move units.
According to the NCH U.S. CPG Coupons Facts: Year-End 2017 (YOY percent change vs. year-end 2016)
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Dads – above all – are shopping more at stores that accept paperless coupons.
What’s behind the numbers? Color commentary provides insight to develop winning strategies.
— 2K17 Valassis Coupon Intelligence Report
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