Coupon Book

coupon-book-stats *NCH Year-End 2017 CPG Coupon Trends
#1 vehicle for coupon distribution

Reliable as ever, the Free-standing Insert continues to be the go-to vehicle for U.S. advertisers who want to drive activation, and delivers unrivaled efficiency. Our market list provides quality over quantity in terms of circulation and reach. No wonder, as creators of the FSI industry, Valassis holds it to a higher standard. Our coupon book is proven to move units.

  • Delivered via quality newspapers and direct mail
  • Reliable ROI and minimal cost per coupon redeemed
  • In-house printing allows control over production process
  • Category exclusive

Discounts are on the rise

According to the NCH U.S. CPG Coupons Facts: Year-End 2017 (YOY percent change vs. year-end 2016)

Coupon Facts

Announcing our new Consumer Activation Score

Who is promotionally sensitive in your category?
And where are they all hiding? Find out – to sharpen your targeting and optimize your current Coupon Book (FSI) ad campaign and/or an integrated print and digital buy.

Index Overview
2K18 Valassis Coupon Intelligence Report

Get detailed insights into modern, dynamic shoppers and their quest for savings. Learn how they’re using endless options for researching and purchasing online and in-store.

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Go Dads Go
Digital coupons fuel store choice

Dads – above all – are shopping more at stores that accept paperless coupons.


See additional dad data from Valassis’ Coupon Intelligence Study.

Coupon players, trends to watch

What’s behind the numbers? Color commentary provides insight to develop winning strategies.


85% of coupon users say

“My use of paper coupons I get from a newspaper coupon book” has stayed the same or increased vs. last year.

— 2K17 Valassis Coupon Intelligence Report


Why guess? Borrow proven strategies from ad design to coupon value.


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Digital Coupons
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