Dashboard of new, proprietary shopper research

/images/ui/home-improvement-shoppers-dashboard” title=

Real opportunities: How & where to influence purchases

Learn what shopping decision drivers and segment nuances surfaced in the 2016 Valassis Coupon Intelligence Study.
decide-at-home” title=

Survey asked: When do you make most of your home improvement purchase decisions?

home-improvement-path-to-purchase
key-audiences-home-improvement
choosing-the-store” title=

What’s most important when deciding where to shop?

Top 3 answers among all respondents1
“shop-apparel-by-price"
“home-improvement-price"
“home-improvement-promotions"
home-improvement-brand-trial
home-improvement
coupons-near-workplace.png
home-improvement-coupons-near-workplace.png

Takeaway

Most home improvement shoppers plan ahead and make their purchase decisions at home, although mobile promotions are gaining traction with some audiences.
Ensure you influence customers throughout their path to purchase with print & digital media.

Source: 2016 Valassis Coupon Intelligence Study. N = 1,000 respondents. 1 Base = all respondents; 2 Base = Full-time or part-time employed and responding. Questions and responses are focused on the home improvement category.
Advertise with us

Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.

1-866-576-0523

9:30 a.m. - 5:30 p.m. ET

Creating the future of intelligent media delivery to drive your greatest success

Intelligent Media Delivery