Dashboard of new, proprietary shopper research

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Real opportunities: How & where to influence purchases

Learn what shopping decision drivers and segment nuances surfaced in the 2016 Valassis Coupon Intelligence Study.
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Survey asked: When do you make most of your furniture purchase decisions?

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What’s most important when deciding where to shop?

Top 3 answers among all respondents1
“shop-furniture-price"
“shop-furniture-promotions"
“shop-apparel-online"
High ranking among key audience
  • 9% Hispanic customers = coupons received at home
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Takeaway

Furniture shoppers make purchase decisions both at home and at the store.
Promotions and discounts play a significant role. Ensure you influence customers throughout their path to purchase with print & digital media.

Source: 2016 Valassis Coupon Intelligence Study. N = 1,000 respondents. Questions and responses are focused on the furniture category.
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