Dashboard of new, proprietary shopper research

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Real opportunities: How & where to influence purchases

Learn what shopping decision drivers and segment nuances surfaced in the 2016 Valassis Coupon Intelligence Study.
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Survey asked: When do you make most of your electronics purchase decisions?

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key-audiences-electronics
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What’s most important when deciding where to shop?

Top 3 answers among all respondents1
“shop-apparel-by-price"
“shop-electronics-online"
“shop-electronics-with-promotions"
High ranking among key audiences
  • 31% Baby boomers = Price
  • 10% Brand loyal customers = mobile discounts on-the-go/near the store
  • 10% Hispanic customers = coupons received at home
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electronics-key-audiences-brand-trial
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Takeaway

Electronics shoppers primarily make their purchase decisions at home, but remain open to mobile discounts received on-the-go or near the store.
Ensure you influence customers throughout their path to purchase with print & digital media.

Source: 2016 Valassis Coupon Intelligence Study. N = 1,000 respondents. 1 Base = all respondents; 2 Base = Full-time or part-time employed and responding. Questions and responses are focused on the electronics category.
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