In 2017, revenue grew by 10% in personal services. Fantastic! But how do you stand out and drive foot traffic? Our consumer data, insights and activation media are proven to lift response – because they allow your advertising to be relevant and personal.
Work out a focused strategy
Gym members are more likely to be:
very digitally savvy
Digital media has a 39% share of influence on adults who exercise
Source: Prosper Insights & Analytics, 2018
A fitness chain tested print + digital integration. Outperformed print alone.
.70% Response rate
$13 cost per acquisition
Valassis Client Data
Salon and Spa Marketing
Beauty is diverse
Activate them. Note: Nearly half of millennials are ethnic.
Shoppers who have purchased at a beauty store in the past 12 months
Source: Scarborough Research, 2017
Customize your media mix
Hispanic women, compared to all, require MORE digital. Print is still in the top 3 media.
Source: Source: Prosper Insights & Analytics Media Plan IQ, 2017. Numbers may not total 100% due to rounding
National salon franchise drove increased location visits with dynamic mobile media.
You’re busy. Let us handle and lend our expertise. It’s a simple process yielding stronger response for a lower cost. A single, integrated approach with one partner means fewer production costs/challenges, utilization of fewer resources and improved ROI.