Financial

financial
financial-stat
Source: Prosper Insights & Analytics, May 2016

Media Influence on Financial


financial-media-influence1 Source: Prosper Insights & Analytics, MBI, January 2016, paid media

Media Mix

Now, compare ad spend to media influence. Is it time to change your traditional approach?

financial-ad-spend Source: Kantar Media, 2015

Advertising Readership and Response

Survey asked consumers about their interaction with print advertising.


financial-readership Source: 2015 Advertising Tracking Study, TNS Custom Studies. Results based on 2,668 consumer responses. Newspaper data reflect readership of any local or metro daily/Sunday newspaper in a 7-day period.

Consumer Demographics

Valassis will help you identify consumer segments, however, here is a general financial consumer profile.

Note:

financial-demographics
Source: Prosper Insights & Analytics, May 2016

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