According to the NCH U.S. CPG Coupons Facts: Year-End 2017 (YOY percent change vs. year-end 2016)
what to buy in terms of:
What’s behind the numbers? Color commentary provides insight to develop winning strategies.
Reliable as ever, the Free-standing Insert continues to be the go-to vehicle for U.S. advertisers who want to drive activation, and RedPlum delivers unrivaled efficiency. Our market list provides quality over quantity in terms of circulation and reach. No wonder, as creators of the FSI industry, Valassis holds it to a higher standard. Our coupon book is proven to move units.
Notice how ad spend breaks out for this industry.
Valassis will help you identify consumer segments, however, here is a partial prepared foods consumer profile.
Sources: Scarborough Research, Multi-Market 2015 Release 2
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