Consumers continue to use all types of coupons as they want the best value for what they purchase. An astute marketer should develop plans that include both print and digital distribution to capture a broad range of coupon savings preferences, maximize consumer reach, and ultimately, activate purchase.
what to buy in terms of:
What’s behind the numbers? Color commentary provides insight to develop winning strategies.
Notice how ad spend breaks out for this industry.
Valassis will help you identify consumer segments, however, here is a partial prepared foods consumer profile.
Sources: Scarborough Research, Multi-Market 2015 Release 2
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