The Valassis Consumer Graph gives you a more complete consumer view.
Our proprietary data and technology connect offline and online intelligence to inform advanced targeting and media planning.
This allows you to engage the same consumer with the same message across both print and digital channels, wherever they are. The result? The performance of every campaign is powered by superior consumer, media and location intelligence.
What I want to buy now.
For example: new home, sports car, furniture
Things I enjoy throughout my life.
For example: outdoor sports, gaming, grilling
Stores I like and frequent.
For example: Harris Teeter, Buffalo Wild Wings, Gap
My observed age, gender, ethnicity, and income.
For example: man, age 25-34, no children
My products and categories I prefer.
For example: Ray-Ban, Converse, Ford Mustang
How likely I am to redeem a coupon for a category or product.
For example: restaurants, entertainment, groceries
Unveils coupon sensitivity by CPG category
in our Consumer Activation Score
The largest and most accurate mailing file on the market,
covers 20 – 40% more locations
Analysis of these signals identifies purchase intent
Ties people to homes, stores and points of interest
Allows us to map individuals to their homes
You’ll get a detailed view — uniting people and place. Adding context around individuals, their households, their surrounding stores and their neighborhoods. This unique, 4-dimensional approach unleashes greater precision and scalable delivery of your ads to meet any objective.
|2 Cell phones||605 North St||Suburban||Harris Teeter|
|1 Tablet||NC 27705|
Who she is, what she likes, where she goes, her shopping motivations, how coupon-sensitive she is, as well as her media interactions – it’s all revealed by our graph to enlighten your media strategy.
We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.
8:00 a.m. - 8:00 p.m. ET
Monday - Friday