Audience Selection

Discover valuable customers & neighborhoods you would typically overlook

Cross-channel campaigns

Consumer-centric approach unlocks growth

Today’s dynamic shopper is always-on, always-going. They may shop, dine or use services closer to work than home. So why limit yourself to just the traditional retail area? Find additional, high-intent consumers.

Let’s flesh out your consumer profiles by leveraging data intelligence, like:
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Ed Ramsey, Valassis VP Marketing Data & Tech Strategy

3 Imperative Data Tips

Resident expert Ed Ramsey, Valassis VP, Data Science and Platform, lends advice for you to fuel faster growth.


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Neighborhood
marketing-strategies

Only Valassis finds common ground for print + digital campaigns

This minimizes your waste, maximizes your results, and enhances scalability. Using our proprietary neighborhoods, we identify where concentrations of people matching your profile live, so you can activate more of them.

Achieve cross-channel optimization

Deliver the same message to the same audience – at home or away – with Valassis Apio™

Our proprietary methodology infuses offline and online, mobile-first data.


Benefits
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Allows you to reach consumers throughout the day with a truly integrated media plan. Ultimately delivering: precision, relevance, scale

How It Works
See where Valassis Apio makes a big difference

  1. Print + Digital Integration – when you want to build frequency with your audience in select neighborhoods
  2. Print + Digital Amplification – when you want to saturate your direct mail (inserts/wrap) footprint with digital display ads

Get a closer look
Case Study Video
A leading QSR integrated print+ digital targeting for a national product launch

Omni-channel outperformed layered media

Print campaigns

How can you minimize waste and maximize results from your print circulation?

We will help you be cost-effective.
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Valassis Apio makes a big difference

Print Only – to ensure your print ads go to the highest potential neighborhoods, leverage mobile data + online + offline.

Case Study

Major tire and auto service provider uncovers neighborhoods that would have been overlooked without the additional, online Apio data.

Grew customer base

Get Story

SS#547
23-percent-lift-new-customers

Digital campaigns

Audience Segments

Segments that are proven to perform, uniquely drawn from real-world location and purchase intent activity across one billion mobile and desktop devices
Benefits
Increase your media performance with our Audience Data
  • Drive greater ROI with cost-effective audiences.
  • Increase sales and engagement by targeting consumers actively interested in your brand
  • Use location and retail purchase patterns to find your ideal buyers
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Boost in product spend

To assist a leading cereal brand with a product launch at grocery retailers, we targeted segments around stores where consumers were interested in competing cereals and shared similar demographics.

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Improved cost per action

For an auto brand promoting an eco-friendly car, we combined dealership locations with consumer age, income, and interest in green living.

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Increase in foot traffic

A leading pharmaceutical manufacturer used our Audience Data to reach consumers who are known OTC buyers living near one of three retailers.

Features
Audience Data includes:

Real-world location, interest, and purchase intent–fed by one billion devices.

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How It Works
Our audiences are built from:
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500 online, real-time purchase intent segments

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200 location activity and retail preference segments built with online and offline data
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Both mobile and desktop devices


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1 billion unique devices across the US and Canada


Get a Closer Look
Choose custom-built audiences

Build personalized audiences based on your known consumers and our powerful cross-device intelligence. Support any campaign objective and reach a highly specific audience by leveraging your past campaign performance and audience insights, your brand terms or keywords, and our 10 years of location intelligence, purchase intent, demographics, and interest data.

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350+ ROI studies per year inform every purchase-based segment

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500,000+ stores observed to create audience visitation behavior

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180 million real-world consumer trips mapped everyday


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Your best audience of known product purchasers, with proven ROI and real-time purchase intent


Advertise with us

Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.

1-866-576-0523

9:30 a.m. - 5:30 p.m. ET

Creating the future of intelligent media delivery to drive your greatest success

Intelligent Media Delivery