Resident expert Ed Ramsey, Valassis VP, Data Science and Platform, lends advice for you to fuel faster growth.
This minimizes your waste, maximizes your results, and enhances scalability. Using our proprietary neighborhoods, we identify where concentrations of people matching your profile live, so you can activate more of them.
Our proprietary methodology infuses offline and online, cross-device data.
To ensure your print ads go to the highest potential neighborhoods, leverage mobile data + online + offline.
To assist a leading cereal brand with a product launch at grocery retailers, we targeted segments around stores where consumers were interested in competing cereals and shared similar demographics.
For an auto brand promoting an eco-friendly car, we combined dealership locations with consumer age, income, and interest in green living.
A leading pharmaceutical manufacturer used our Audience Data to reach consumers who are known OTC buyers living near one of three retailers.
Real-world location, interest, and purchase intent–fed by one billion devices.
Build personalized audiences based on your known consumers and our powerful cross-device intelligence. Support any campaign objective and reach a highly specific audience by leveraging your past campaign performance and audience insights, your brand terms or keywords, and our 10 years of location intelligence, purchase intent, demographics, and interest data.
Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.
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