Retail

Back-to-School season. Ready to ace activation?

Discover the power of intelligent media delivery

This season is essential. But how do you capture share and drive store traffic? Improve your focus and advertising relevancy. Leverage our online and offline data insights to develop smarter, cross-channel campaigns. We’ll help you separate your shoppers (and yourself) from the pack by paying attention to differences, and excel.

Retail-specific research

Get to the who, when, where, and how shoppers today plan and make purchases. Hurry, impact sales this season!
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Consumer Spending

2nd Largest

spending season

$83.6 billion
Back to School/College combined in 2017

2/3 total
attributed to College spending


Major difference:

back-to-school vs. back to college spending

Back to school vs Back to college spending (billions) Source: 2017 NRF Back-to-School/College Spending Survey conducted by Prosper Insights & Analytics.

What grade? What store type?

Notice how rankings vary for where consumers plan to shop. Where is your heaviest competition?

Back to school/college image
Back To School Back to College
Department store 57% Online 44%
Discount store 54% Discount store 40%
Clothing store 46% Department store 38.5%
Online 45.5% College bookstore 33.5%
Source: 2017 NRF Back-to-School/College Spending Survey conducted by Prosper Insights & Analytics

Top Categories

4 Key categories help to drive spending

Average amount consumers plan to spend

retail-electronic
Electronics
School: $204.33
College: $229.20
retail-apparel
Apparel
School: $238.89
College: $142.90
shoes
Shoes
School: $130.38
College: $ 81.38
book
School Supplies
School: $114.12
College: $ 70.08
Source: 2017 NRF Back-to-School/College Spending Survey conducted by Prosper Insights & Analytics

Timing is accelerated

Rather than repeat history

Look at your planning calendar and adjust to new trends
About 3 in 10 consumers planned to shop
at least 2 months before school started

(22% increase over prior year.)

1 in 5 shoppers will be done or
nearly done by August

Source: 2017 NRF Back-to-School/College Spending Survey conducted by Prosper Insights & Analytics.

Client success

A furniture retailer’s Back-to-College campaign successfully integrated print + digital.
13.42% foot traffic lift attributed to digital devices
*3rd party analytics by Placed
13 percent lift in foot traffic

Know what media to integrate?

For Back to School/College, consider these neighborhood-targeted choices.

Print

Digital

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