Campaign Planning Services

Marketing Strategies
Consumer Data Tools Audience Selection Proprietary Research
Make use of data intelligence

Overwhelmed with your underutilized big data, mobile-first data, transactional, geo-demographic, behavioral data, etc.? Valassis has an uncanny ability to select and synthesize the data that actually matters for identifying and activating real buyers anywhere. See how we connect the appropriate online and offline data intelligence to create relevant, effective, integrated media plans.

Also, take note of how we can help you with: analytics, shopper marketing, small business or local success, printing and category-specific insights.

Our analysts are geeked and geared for your success

How do you improve performance?

It’s a continuous process. Great back-end analytics fuel future campaign improvements. But ideally, it’s the infusion of pre-, during and post-campaign data intelligence that maximizes your advertising response and ROI. And it’s what sets Valassis apart with our intelligent media delivery.

focus on the right data

Make smarter use of your data

While a lot of data is good, meaningful data is better. See examples of useful data and where it applies at each stage with this chart.

See Chart

Poll of C-level marketers

Marketing’s Top 5 priorities for 2016 (choose all that apply)


Customer Centric Focus


Strategy/Brand Management




Marketing Technology


Omni-Channel/ Cross-Channel Promotion

C-Level 2016 Marketing Study, Black Ink ROI

“How to find your perfect data partner"
Get good at screening candidates, fast
Whether or not you’ve been talking to various data companies who can supplement your current data, ensure your conversations are fruitful. This short video will help.

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Proprietary Research


Research: Motivating the Dynamic Shopper

From awareness to purchase, are digital ads producing an impact? More than you may realize. Apply findings from our recent study to prime and ignite consumer action.

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2K18 Valassis Coupon Intelligence Report

Get detailed insights into modern, dynamic shoppers and their quest for savings. Learn how they’re using endless options for researching and purchasing online and in-store.

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Ed Ramsey, Valassis VP Marketing Data & Tech Strategy

3 Imperative Data Tips

Resident expert Ed Ramsey, Valassis VP, Data Science and Platform, lends advice for you to fuel faster growth.

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Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.


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Creating the future of intelligent media delivery to drive your greatest success

Intelligent Media Delivery