Overwhelmed with your underutilized big data, mobile-first data, transactional, geo-demographic, behavioral data, etc.? Valassis has an uncanny ability to select and synthesize the data that actually matters for identifying and activating real buyers anywhere. See how we connect the appropriate online and offline data intelligence to create relevant, effective, integrated media plans.
Resident expert Ed Ramsey, Valassis VP Marketing Data & Tech Strategy, lends advice for you to fuel faster growth.
Keep pace with today’s cross-channel coupon users. Over 1/3 of respondents use print and digital coupons equally. See more.
Marketing’s Top 5 priorities for 2016 (choose all that apply)
Customer Centric Focus
Omni-Channel/ Cross-Channel Promotion
C-Level 2016 Marketing Study, Black Ink ROI
We offer a unique concept of targeting Consumer Trade Areas (CTA’s) that revolves around the consumer rather than a store location or Retail Trade Area (RTA).
To minimize waste and maximize results, we segment ZIP Codes, where significant diversity can exist, into our own Advertising Targeting Zones (ATZ’s) or neighborhoods, where concentrations of people matching your profile live. This is the key to scalability as well.
Proven to work. Learn why and how to personalize your online and offline programs consistently — to build relationships without going broke.Get Guide
Improve your relevancy to the SAME consumer, at home or away, driving stronger activation from optimized campaigns. It’s now possible!Valassis Apio is a proprietary methodology that infuses offline and online, mobile-first data to identify your best consumers and reach them throughout the day with a truly integrated media plan. Ultimately delivering:
Want to build frequency efficiently and influence the same consumers at home and away?
Already using shared mail? Boost success – by saturating ALL the same households in the neighborhood ATZ with digital.
Know for certain that you’re delivering your print ads to the highest potential neighborhoods (ATZs).
Once your best prospects wake up and leave the house, can you still engage with them?
— Restaurant Leadership Conference Panelist, 2015
Marilyn Nicholson, President & Chief Strategist, MLM Marketing
Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.
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