2K17 Valassis Coupon Intelligence Report

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2K17 Valassis Coupon Intelligence Report

Influencing Consumers Along the Path to Purchase

Consumers are becoming increasingly adept at integrating both print and digital coupons as they plan their purchases. Overall, coupon use is holding steady with 90% of consumers using them from a variety of online and offline sources. How do marketers maximize influence and create a winning game plan? In this report you’ll learn:

  • Key Trends
  • How coupons impact shopper decisions at home, at the store, and everywhere in-between
  • Continued influence after the purchase

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