Dashboard of new, proprietary customer research

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Real opportunities: How & where to influence purchases

Learn what decision drivers and segment nuances surfaced in the 2016 Valassis Coupon Intelligence Study.
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Survey asked: When picking a restaurant, what motivates you most?

Ranked #1 among respondents1
“choose-restaurant-by-price"
“choose-restaurant-with-coupons"
“choose-restaurant-by-value-menu"
Among Dads: 45% say restaurant coupons; only 18% say value menu.
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For restaurant coupons say 42% of respondents
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restaurant-coupons-workplace

Takeaway

Coupons and promotions are highly impactful in attracting restaurant customers and driving traffic.
Targeting around the workplace may be a key growth opportunity. Ensure you influence customers throughout their path to purchase with print & digital media.

Source: 2016 Valassis Coupon Intelligence Study. N = 1,000 respondents. 1 Base = all respondents; 2 Base = Full-time or part-time employed and responding. Restaurant = fast food or sit down
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