eBook: Capturing The Dynamic Retail Shopper

Parent Snap

In our latest Awareness-to-Activation Study, we dug deeper into understanding today’s Dynamic Shopper (digitally savvy, always on). Our survey asked about their planning and purchase behaviors for retail items (apparel/shoes, electronics/appliances, furniture/mattress, housewares and home improvement).

Just how do they shop for said products? Only online? Mostly at home? Can you catch them at the planning stage… if there is one? What are the media implications?

Forget assumptions. Read our findings. And focus on parents. You’ll see time and again, how they popped out of our data. Discover their idiosyncrasies – and your ads will most certainly sync to their moves and desires, better than ever.

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