In this Awareness-to-Activation Study, we dug deeper into understanding today’s Dynamic Shopper (digitally savvy, always on). Our survey asked about their planning and purchase behaviors – specifically for retail items.
For example: Do today’s retail shoppers sit home making plans? Actually:
Home is still #1 – say over 2/3 of consumers (compared to work, on-the-go, and in-store).
Read our findings. And focus on parents. You’ll see time and again, how they popped out of our data. Discover their idiosyncrasies – and your ads will most certainly sync to their moves and desires, better than ever.
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