Capture your share in a growing industry


In 2017, revenue grew by 10% in personal services. Fantastic! But how do you stand out and drive foot traffic? Our consumer data, insights and activation media are proven to lift response – because they allow your advertising to be relevant and personal.



FITNESS MARKETING




PROOF OF ACTIVATION

A fitness chain tested print + digital integration, which outperformed print alone and lowered the cost per acquisition.


Valassis Client data



KEY CONSUMERS

Gym members are more likely to be:


upper-income icon

Upper income


highly-educated icon

Highly educated


very digitally-savvy icon

Very digitally savvy




HOW TO IMPACT


personal-services-adults-who-exercise
digital-media-39-percent-share-influence-adults-exercise

BEAUTY & SPA MARKETING




PROOF OF ACTIVATION

CASE STUDY

A national salon franchise drove increased location visits with Dynamic Mobile…

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KEY CONSUMERS

Beauty is diverse. Note millennial (age 18-34) representation:


shoppers-who-purchased-at-beauty-store

HOW TO IMPACT

Customize your media mix


Hispanic women, compared to all, require more digital. Print is still in the top 3 media.

MEDIA INFLUENCE


WOMEN

beauty-spa-media-influence-women

beauty-spa-media-influence-hispanic-women

HISPANIC WOMEN


Source: Prosper Insights & Analytics, Media Plan IQ, 2017; numbers may not total 100% due to rounding

CHILD CARE PROVIDER MARKETING




PROOF OF ACTIVATION

CASE STUDY

A national child care provider leveraged a two-sided Shared Mail Oversized Insert, boosting response and ROI…

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Child-care-cost-concerns

KEY CONSUMERS


Parents have cost concerns

Over half of parents think they are already spending too much on child care. It’s a big decision. Promote your value.

Nearly 1 in 3 families spend 20% or more of their household income on child care

Source: care.com


HOW TO IMPACT

Moms of pre-kindergarten kids


If you want to win her over, you need a print + digital campaign.

MEDIA INFLUENCE

media-influence-moms-of-pre-kindergarten-kids

Source: Prosper Insights & Analytics MBI 2017

Preferred media for personal services clients





ADVERTISE WITH US

We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.


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