FINANCIAL

FINANCIAL

Are you banking on the usual customers and media?



Maintain customer loyalty & expand organic growth


Only 38% of bank customers said they would definitely consider their primary bank when in the market for new services.* We can help you identify, engage and activate consumers in the market for new services or loans – with smarter cross-channel campaigns. Traditional media alone won’t suffice.

*Source: J.D.Power 2017



PROOF OF ACTIVATION

CASE STUDY

A regional bank acquired more checking account customers at less cost by using email along with print. Achieved 5% lower cost per response…

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KEY CUSTOMERS

Younger customers are less loyal


Gen-z-consumers-switch-banks
40-percent-millennials-switch-banks

Source: Valassis Activation-to-Activation Study, 2017

CHANGES IN BEHAVIOR


mobile banking

More customers than ever
are using mobile banking



Despite this widespread adoption of the digital channel, most bank customers still visit the branch*


branch visits

Source: J.D. Power, 2017


HOW TO IMPACT

Time for the Valassis Consumer Graph™

Sway switchers and improve loyalty with more personalized campaigns. Our unique graph connects deep offline intelligence with exclusive online intelligence to inform advanced targeting and media planning, so you can engage the same consumers with a consistent, cross-channel message, at home and away.


CONSUMER GRAPH

Preferred media for financial clients



ADVERTISE WITH US

We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.


1-866-576-0523

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Monday - Friday