In-Store

in-store
in-store-stat Nielsen, January 2015
Brand Equity


Our shelf-talkers promote brands and spur activation with unique, tear-off coupon pad.
AdPOP
BladePOP

Dispensers & Coupons


Drive trial and interaction with these at-shelf dispensers.
CouponPOP
InfoPOP

Front End


Be seen the minute shoppers enter the store all the way to checkout.
BasketPOP
CartPOP
Security Stanchions

Illumination & Innovation


Innovative and eye-catching solutions to help your brand stand out.
Curve


Influence at the “moment of truth”

To capture the impulse buyer, lean on Valassis’ comprehensive in-store portfolio. Get prime opportunities to catch consumers’ eyes in our retailer network of approximately 8,200 stores. We will deliver a targeted plan according to your objectives. This high degree of targeting, along with third-party merchandising, honest reporting, and substantial results, make us an excellent in-store partner for you.


in-store-standard

83% of Family Dollar consumers are influenced by ads on shelves

Prosper Insights & Analytics™ MBI, January 2015

Brand Equity

in-store-dynamic
AdPOP™
Grab shoppers’ attention while they scan the aisle with these four-color advertisements.
  • Specs: 5.5”W x 7.5”H
  • 6% - 13% average industry lift

Case Study

A battery manufacturer striving to break through the clutter in the category tried AdPOP.

Increased volume and sales
Get Story

SS381
in-store9-7lift *Test vs control stores, Genpact analysis
in-store-blade-pop
BladePOP™
In-Store Billboards. BladePOP is designed to grow brand and category sales.
  • Specs: 4”W x 12”H
  • 6% - 13% average industry lift

Case Study

A national paper CPG used BladePOP with Tear Pad in over 2,200 dollar stores.

Generated $50K in incremental dollars

Get Story

SS412
in-store-11-lift *Test vs control stores, Genpact analysis

Dispensers & Coupons

in-store-coupon-pop
CouponPOP™
Strategically placed in front of products to give consumers coupons they can use during checkout.
  • Specs: 3.75”W x 1.375”H x 1.4375”D
  • Coupon Count: up to 300
  • 18% - 34% average industry lift

Case Study

To stand out in the laundry care category and drive fast response, this CPG used CouponPOP.

Generated trial and incremental sales

Get Story

SS387
in-store-6-6-lift *Test vs control stores, Genpact analysis
What influences affluent shoppers' in-store purchases?
“83-percent-instore”

Make purchases based on in-store discounts

77-percent-instore

Search for deals in store circulars

72-percent-instore

Print coupons from the internet for use in-store

Source: 2015 Coupon Intelligence Study, Ipsos. Research focused on behavior for traditional CPG categories
in-store-info-pop
InfoPOP™
This leaflet dispenser delivers key brand information to consumers — from recipes and rebates to offers and sweepstakes.
  • Specs: Box – 5.25”W x 3.12”H x 2”D
  • Leaflet Count: 300 (2pg); 150 (4pg)
  • 7% - 13% average industry lift

Front End

in-store-basket-pop
BasketPOP
Customers see and carry your message — on an advertising liner adhered to the bottom of a handheld basket.
  • Specs: 12.25”W x 7.5”H
  • Approx. 25 baskets per store
* Pre-approval required, tactic is available as custom quote, additional lead times required
CartPOP
Stay with shoppers during their whole trip – on a two-sided advertising billboard clipped to the front of a shopping cart.
  • Specs: 10”W x 8”H
  • Approx. 15 carts per store
* Pre-approval required, tactic is available as custom quote, additional lead times required
in-store-cart-pop
in-store-security-stanchions
Security Stanchions
Be the first to reach consumers at the front entrance!
  • Specs: 48.7”W x 52.75”H
  • Slip Cover over security stanchions
* Pre-approval required, tactic is available as custom quote, additional lead times required

Illumination & Innovation

The CURVE
Introducing the CURVE, a motion censored, illuminated sign that lights up the aisle driving consumers to your brand.
  • Allow 12+ weeks for production
  • Specs: One panels (3.5”H x 5.5”W)
  • Lift factor up to 73%
* Pre-approval required, tactic is available as custom quote, additional lead times required
in-store-curve
Other Custom Solutions Available

  • Tear Pads
  • Sampling
  • Product Display
  • Scent
  • IRC
  • Shelf Strips
  • Sound POP (Pre-approval required, tactic is available as custom quote, additional lead times required)




Coupon Book
Cover the path to purchase from start (at home) to finish (in-store)
Get Details
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Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.

1-800-437-0479

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Creating the future of intelligent media delivery to drive your greatest success

Intelligent Media Delivery