Convert lost browsers and cart abandoners
Turn website visitors into customers with Remarketing Activation

How do you re-engage shoppers and bring them back to your site or store? Contact them with highly personalized offers in both their inbox and mailbox. With our exclusive data intelligence and media capability, it’s a quick, easy and effective solution. Because it begins online, the Valassis Remarketing Activation platform can match a web visit to a specific email and physical address.

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Programmatic delivery of direct mail + email

Only Valassis provides this speedy duo

Delivers personalized offers two ways: email within 24 hours + 6" x 9" postcard within days of site visit


  • Identify anonymous browsers to increase number of conversions
  • Re-engage lost browsers
  • Track response
  • Tie website visits to actual sales

“As a small company, we’ve focused on traditional methods of customer acquisition in the past. After testing Valassis Remarketing Activation for two periods, we’re encouraged and have seen a double-digit response rate!”

Marketing Director for a specialty food ecommerce company

How It Works
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A Closer Look
Why do you need it?
Website conversion rates are droppingMonetate; 4th quarter 2015 to 2nd quarter 2017

Measurable Success

31-percent average response
20-percent increased sales
5.5 percent average conversion
2017 pilot program
For rates and answers to all your questions, please contact us. See form below or call 1-866-230-7097.
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