Newsroom Press Release Archive


New Valassis Study: Insights on how to Influence Consumers Along Their Path to Purchase Online and Offline

Mar 7, 2017

New Valassis Study: Insights on how to Influence Consumers Along Their Path to Purchase Online and Offline
Research Indicates ‘Always Connected’ Consumers are Impacted by Discounts Before, During and After Shopping LIVONIA, Mich., March 7, 2017: Valassis, a leader in intelligent media delivery, today announced the results of its annual 2K17 Coupon Intelligence Report: “Influencing Consumers Along the Path to Purchase.” Derived from an online survey of 1,000 consumers and focusing...
Valassis Reveals Three Keys to Marketing Success in an Age of Data

Mar 1, 2017

Valassis Reveals Three Keys to Marketing Success in an Age of Data
Seek Alignment, Integrate Data, Invest in Technology LIVONIA, Mich., March 1, 2017: Valassis, a leader in intelligent media delivery, provides marketers with the keys to leverage technology along with data and analytics in order to precisely target the right consumer, personalize campaigns and strengthen customer relationships. An increasingly omni-channel world has created both a new opportunity and...
Harland Clarke Holdings Named Among Top Healthy Workplaces

Feb 13, 2017

Harland Clarke Holdings Named Among Top Healthy Workplaces
Recognized With Highest Award by the San Antonio Business Group on Health SAN ANTONIO, Texas, Feb. 13, 2017: Harland Clarke Holdings (HCH) has earned the highest distinction presented by the San Antonio Business Group on Health (SABGH) for its healthy workplace best practices. In collaboration with the Mayor’s Fitness Council (MFC), the 2016 Healthy Workplace Recognition Award honors San Antonio-based...
Valassis Offers Tips for Marketers to Strengthen Customer Relationships With the Approach of Valentine’s Day

Feb 10, 2017

Valassis Offers Tips for Marketers to Strengthen Customer Relationships With the Approach of Valentine’s Day
To Avoid Customer Break-ups, Brands Must Prioritize Omni-channel Data, Personalization and Local Deals LIVONIA, Mich., Feb. 10, 2017: Valassis, a leader in intelligent media delivery, today shared best practices to help brands drive long-lasting relationships with customers in advance of Valentine’s Day. The saying, “you don’t know what you have until it’s gone,” can also...
Valassis Launches RedPlum Chatbot to Assist Budget-Savvy Consumers in the New Year

Jan 25, 2017

Valassis Launches RedPlum Chatbot to Assist Budget-Savvy Consumers in the New Year
Free Direct-to-Consumer Bot Provides Easy, Instant and Safe Access to Credit Scores via Facebook Messenger LIVONIA, Mich., Jan. 25, 2017: Valassis, a leader in intelligent media delivery, today announced it has introduced RedPlum® Chatbot to let consumers easily check their credit scores. By starting a conversation with RedPlum on Facebook® Messenger, consumers can instantly and safely access...
Stacey Allen to Lead Valassis Canada as Vice President, General Manager

Jan 12, 2017

Stacey Allen to Lead Valassis Canada as Vice President, General Manager
LIVONIA, Mich., Jan.12, 2017: Valassis, a leader in intelligent media delivery, has appointed Stacey Allen as vice president, general manager, Valassis Canada. In this role, Allen will be responsible for managing the Valassis Canada business, including driving and executing on strategic growth plans. Allen possesses more than 25 years of broad and relevant industry experience across Canada with expertise...
Valassis Digital Partners with ReachLocal to Launch Search Engine Marketing Solution

Dec 15, 2016

Valassis Digital Partners with ReachLocal to Launch Search Engine Marketing Solution
New Service will Help SMBs Reach and Convert More Local Prospects LIVONIA, Mich., Dec. 15, 2016: Valassis, a leader in intelligent media delivery, today announced it has partnered with ReachLocal to bring a turnkey Search Engine Marketing (SEM) service to its customers across devices. The solution will help small-and-medium-businesses (SMB) efficiently convert local customers and can be used as a stand-alone...
Valassis Provides Tips to Successfully Engage Shoppers This Holiday Season and Beyond

Dec 7, 2016

Valassis Provides Tips to Successfully Engage Shoppers  This Holiday Season and Beyond
With Recent Industry Research in Mind, Marketers Should Capitalize on Data, Offer Deals and Promote Across Channels LIVONIA, Mich., Dec. 7, 2016: As marketers close out the year and prepare for a strong start to 2017, today, Valassis shared insights based on recent industry research for marketers to keep in mind during the final push of the holiday shopping season and to generate a strong start...
Valassis and Lityx Expand Media Optimization Capabilities to Cross-channel Marketers

Dec 1, 2016

Valassis and Lityx Expand Media Optimization Capabilities to Cross-channel Marketers
LIVONIA, Mich. and WILMINGTON, Del., Dec. 1, 2016: Valassis, a leader in intelligent media delivery, and Lityx, a leader in the automation of advanced analytics, announced today that they are working together to provide marketers a seamless way to deliver automated cross-channel optimization.The joint analytical power of Valassis and Lityx provides advertisers with campaign optimization support for...
Valassis Acquires House2Home Showcase Magazine to Expand Local Solutions

Nov 28, 2016

Valassis Acquires House2Home Showcase Magazine to Expand Local Solutions
Further Extending Services to the Small and Medium Sized Business Market LIVONIA, Mich., Nov. 28, 2016: Valassis, a leader in intelligent media delivery, announced today that House2Home Showcase magazine will join Clipper, the Valassis-owned shared mail brand, further consolidating its presence in the hyperlocal marketing industry. House2Home Showcase magazine operates in the Phoenix, AZ and Sacramento,...
Valassis Offers Tips for Small Business Saturday Success

Nov 23, 2016

Valassis Offers Tips for Small Business Saturday Success
Hyper-Local Marketing Strategy can Drive Superior Results During Holiday LIVONIA, Mich., Nov. 23, 2016: Valassis, a leader in intelligent media delivery, today shares three essential tips for local companies to capitalize on Small Business Saturday. This American shopping holiday is held on the Saturday after Thanksgiving and entices consumers to “shop small” on a day that falls during...
Farm & Home Hardware Drives Sales, Loyalty and Customer Acquisition With Intelligent Media Delivery Solutions From Valassis

Nov 10, 2016

Farm & Home Hardware Drives Sales, Loyalty and Customer Acquisition With Intelligent Media Delivery Solutions From Valassis
Hardware Store Taps Data to Target Hyper-local Shoppers and Generates a 440 percent Return on Investment LIVONIA, Mich., Nov. 10, 2016: Valassis today announced that Farm & Home Hardware has successfully engaged and activated customers at a local level using data from Valassis’ intelligent media delivery solutions.The Ohio-based hardware store, which serves as a garden center, provider of...
Valassis Research Focuses on Savings Mindset of Multicultural Consumers

Nov 3, 2016

Valassis Research Focuses on Savings Mindset of Multicultural Consumers
LIVONIA, Mich., Nov. 3, 2016:  A recent study by Valassis, a leader in intelligent media delivery, found that multicultural consumers are more likely to spend over two hours each week looking for coupons and deals than your average consumer. Additionally, over 50 percent of the multicultural consumers surveyed said they use print coupons, with the new report showing how they embrace technology...
Harland Clarke Holdings Announces Valassis CEO Victor Nichols to Be the Company's New CEO; Chuck Dawson to Become Chairman of the Board

Oct 25, 2016

Harland Clarke Holdings Announces Valassis CEO Victor Nichols to Be the Company's New CEO; Chuck Dawson to Become Chairman of the Board
SAN ANTONIO, Texas, Oct. 25, 2016: Harland Clarke Holdings today announced that current Valassis Chief Executive Officer Victor Nichols will become the company’s new CEO. Current CEO Chuck Dawson will move to Chairman of the company’s Board of Directors and will continue to be actively involved in strategic initiatives, client relationships and overall corporate planning and strategy.In...
An Extended Holiday Shopping Season Plus Deal-seeking Consumers, Equals Opportunity for Retailers

Oct 20, 2016

An Extended Holiday Shopping Season Plus Deal-seeking Consumers,  Equals Opportunity for Retailers
Valassis Research Shows Discounted Offers Play a Vital Role in Consumers' Holiday Shopping Behavior LIVONIA, Mich., Oct. 20, 2016: A recent study by Valassis, a leader in intelligent media delivery, found that 91 percent of value-seeking consumers use coupons while holiday shopping. The results, produced by an online survey of nearly 9,000 respondents, indicate that the use of coupons and offers –...
Greg Green Joins Valassis as Chief Data and Analytics Officer

Oct 12, 2016

Greg Green Joins Valassis as Chief Data and Analytics Officer
LIVONIA, Mich., Oct. 12, 2016: Valassis, a leader in intelligent media delivery, has appointed Greg Green as the company’s first Chief Data and Analytics Officer. In this role, he will drive the company’s data strategy, vision and execution, serving clients’ interests about data, insights and analytics.“Expertise in data and analytics is paramount to intelligent media delivery,”...
Valassis Increases Local Market Presence with Arizona Area Acquisition

Oct 6, 2016

Valassis Increases Local Market Presence with Arizona Area Acquisition
Clipper Market Place Arizona Joins Valassis as Part of Local Solutions Strategy LIVONIA, Mich., Oct. 6, 2016: Valassis, a leader in intelligent media delivery, announced today that Clipper Market Place Arizona will join Local Flavor, the Valassis-owned shared mail brand. Clipper Market Place Arizona is a private direct mail company owned by newspaper group 1013 Communications, LLC. In Arizona, Clipper...
Valassis 2016 Coupon Savings Report Reveals Rise in Annual Coupon Incentives

Sep 26, 2016

Valassis 2016 Coupon Savings Report Reveals Rise in Annual Coupon Incentives
LIVONIA, Mich., Sept. 26, 2016: Valassis, a leader in intelligent media delivery, today announced its 2016 Coupon Savings Report, highlighting that consumer packaged goods (CPG) coupon incentives exceed half a trillion dollars annually. The insights were gleaned from an analysis done by NCH Marketing Services, Inc., a Valassis company, which examined marketers’ strategic use of increased coupon...
Valassis Rolls Out New Release of Local Flavor Mobile App for Hyper-Local Deals

Sep 15, 2016

Valassis Rolls Out New Release of Local Flavor Mobile App for Hyper-Local Deals
LIVONIA, Mich., Sept. 15, 2016: Valassis, a leader in intelligent media delivery, today announced that the latest version of its Local Flavor Mobile App is now available in the Apple Store and Google Play. Local Flavor is a product of Clipper Magazine, a wholly owned subsidiary of Valassis. The app is packed with thousands of local deals and coupons that help shoppers save 50 percent or more on dining...
Valassis’ Rebecca Schlachter Named to IAB Data Center of Excellence Board

Sep 13, 2016

Valassis’ Rebecca Schlachter Named to IAB Data Center of Excellence Board
LIVONIA, Mich., Sept. 13, 2016: Valassis, a leader in intelligent media delivery, is proud to announce Rebecca Schlachter, executive director, data and analytics, Valassis Digital, has been elected to the Interactive Advertising Bureau (IAB) Data Center of Excellence Board. The Data Center of Excellence is an independently funded and staffed unit within IAB founded to drive the “data agenda”...