Newsroom Press Release Archive


Valassis Rolls Out New Release of Local Flavor Mobile App for Hyper-Local Deals

Sep 15, 2016

Valassis Rolls Out New Release of Local Flavor Mobile App for Hyper-Local Deals
LIVONIA, Mich., Sept. 15, 2016: Valassis, a leader in intelligent media delivery, today announced that the latest version of its Local Flavor Mobile App is now available in the Apple Store and Google Play. Local Flavor is a product of Clipper Magazine, a wholly owned subsidiary of Valassis. The app is packed with thousands of local deals and coupons that help shoppers save 50 percent or more on dining...
Valassis’ Rebecca Schlachter Named to IAB Data Center of Excellence Board

Sep 13, 2016

Valassis’ Rebecca Schlachter Named to IAB Data Center of Excellence Board
LIVONIA, Mich., Sept. 13, 2016: Valassis, a leader in intelligent media delivery, is proud to announce Rebecca Schlachter, executive director, data and analytics, Valassis Digital, has been elected to the Interactive Advertising Bureau (IAB) Data Center of Excellence Board. The Data Center of Excellence is an independently funded and staffed unit within IAB founded to drive the “data agenda”...
New Valassis Research Points to Rise in Print and Digital Coupon Use

Aug 29, 2016

New Valassis Research Points to Rise in Print and Digital Coupon Use
With More Than One-third of Survey Respondents Using Print and Digital Coupons Equally, Brands Must Embrace an Integrated Media Strategy LIVONIA, Mich., Aug. 29, 2016: In advance of National Coupon Month, Valassis, a leader in intelligent media delivery, today announced the results of its 2016 Purse String Survey. The findings, produced by an online survey of nearly 9,000 value-seeking consumers,...
Valassis Continues Local Market Expansion with Atlanta Area Acquisition

Aug 4, 2016

Valassis Continues Local Market Expansion with Atlanta Area Acquisition
SuperCoups Atlanta Joins Valassis as Part of Local Solutions Strategy LIVONIA, Mich., August 4, 2016: Valassis, a leader in intelligent media delivery, announced today the acquisition of SuperCoups of Atlanta, an independently-owned mailer operating within the SuperCoups franchise system. Valassis is the franchisor and owner of the SuperCoups brand. In the Atlanta market, SuperCoups reaches nearly 200,000...
Silvercrest Advertising and Valassis Team up to Deliver Enhanced Local Marketing Solutions to Brands

Jul 28, 2016

Silvercrest Advertising and Valassis Team up to Deliver Enhanced Local Marketing Solutions to Brands
LOS ANGELES and LIVONIA, Mich., July 29, 2016: Silvercrest Advertising, a local media planning and buying solution provider, and Valassis, a leader in intelligent media delivery,  announced today that they are working together to help small business owners activate their target consumers. Driven by ongoing demand for their proprietary state-of-the-art Localized Media Automation Platform (LMap),...
Valassis Research Highlights Strong Coupon Usage Among Affluent Shoppers

Jul 28, 2016

Valassis Research Highlights Strong Coupon Usage Among Affluent Shoppers
Desire to Save Doesn’t Vary by Income LIVONIA, Mich., July 28, 2016: A recent study by Valassis, a leader in intelligent media delivery, found that coupon use among the affluent continues to be strong despite their six-digit annual incomes. Consumers collectively saved $3.4 billion by redeeming coupons in 2015, according to NCH data, and affluent shoppers were no exception. Valassis’...
New Valassis.com Equips Marketers with Best Practices, Data and Insights

Jul 22, 2016

New Valassis.com Equips Marketers with Best Practices, Data and Insights
Website Provides Tools to Engage and Activate Consumers With Intelligent Media Delivery  LIVONIA, Mich., July 22, 2016: Valassis, a leader in intelligent media delivery, connects marketers with data, insights and a host of resources on its new Valassis.com website, designed to help retailers and brands activate their target consumers. Through its website, Valassis equips marketers with tools to...
Valassis and National Center for Missing & Exploited Children Offer Safety Tips to Help Prevent Abductions and Online Solicitations This Summer

Jul 20, 2016

Valassis and National Center for Missing & Exploited Children Offer Safety Tips to Help Prevent Abductions and Online Solicitations This Summer
LIVONIA, Mich., July 20, 2016: As children across the nation are embracing their summer vacations and time away from school, Valassis, a leader in intelligent media delivery, and the National Center for Missing & Exploited Children (NCMEC) remind parents and their children to keep safety top of mind. According to the FBI, in 2015 there were 460,699 reports of missing children made to law enforcement...
Valassis Launches First Advertising Technology and Media Solution That Connects TV and Radio Ads to Mobile Wallets

Jul 14, 2016

Valassis Launches First Advertising Technology and Media Solution That  Connects TV and Radio Ads to Mobile Wallets
Valassis Audible Offers Creates new Channel for Proven and Measurable TV Advertising Efforts LIVONIA, Mich., July 14, 2016: Valassis, a leader in intelligent media delivery, today announced the launch of Valassis Audible Offers, the first advertising technology and media solution that enables advertisers to transform their broadcast TV, radio and YouTube advertising into targeted and scalable distribution...
Valassis Research Highlights Impact of Coupons on Hispanic Shopping Behavior

Jul 6, 2016

Valassis Research Highlights Impact of Coupons on Hispanic Shopping Behavior
Coupon Intelligence Study Explores Mobile Trends and Savings Strategies LIVONIA, Mich., July 6, 2016: A recent study by Valassis, a leader in intelligent media delivery, found that 92 percent of Hispanic consumers use coupons (vs. 90 percent of all consumers) and over 80 percent decide where to shop based on those print and digital offers. With the Selig Center for Economic Growth projecting that the...
Grant Fitz Joins Valassis as Chief Financial Officer

Jun 30, 2016

LIVONIA, Mich., June 30, 2016: Valassis, a leader in intelligent media delivery, names Grant Fitz as its Chief Financial Officer (CFO). An experienced, strategic finance leader, Fitz will be responsible for leading the financial operations, working closely with all divisions to support strategic growth initiatives at Valassis, a wholly owned subsidiary of Harland Clarke Holdings. Fitz joins Valassis with more than 25 years of financial and operational experience. Most recently, he was the corporate vice president and CFO for Xerox® Technology Business where he managed the financial operations...
Total Loyalty Solutions Launches 1,000th Mobile App and Small Businesses see Positive Results

Jun 2, 2016

Total Loyalty Solutions Launches 1,000th Mobile App and Small Businesses see Positive Results
LIVONIA, Mich., June 2, 2016: Valassis, a leader in intelligent media delivery, announced today the launch of the 1,000th Total Loyalty Solutions' (TLS) mobile app for small and medium businesses (SMB). TLS is a product of Clipper Magazine, a wholly owned subsidiary of Valassis. TLS introduced its first app, aimed at boosting SMB businesses, in 2014. Today, TLS-built apps have been downloaded...
Valassis Calls on Businesses and Consumers To Help Locate and Recover Missing Children

May 25, 2016

LIVONIA, Mich., May 25, 2016: On National Missing Children's Day, Valassis reminds the public to look at the names and faces of missing children in its continued effort to bring them home safely. Observed on May 25 each year, National Missing Children's Day honors the commitment to help locate and recover missing children by reminding parents, guardians, families and communities that every child deserves a safe childhood. It has been observed since 1983 by proclamation from President Ronald Reagan. "National Missing Children's Day serves as a reminder to both consumers and businesses to...
Valassis and Acxiom Join Forces to Strengthen Post-campaign Analytics Collaborative Effort Delivers Omni-channel View of the Consumer

May 12, 2016

LIVONIA,  Mich. and NEW YORK, May 2, 2016 Valassis and Acxiom (NASDAQ: ACXM) announced today that together they will deliver the post-campaign analytics marketers now demand to activate consumers and drive improved results. Consumers interact with multiple media channels along their path to purchase, challenging marketers to identify those influential touch points in order to develop successful plans. Today marketers are faced with building a plan using fragmented data from a variety of sources without the linkage that provides an integrated view of a consumer’s purchase behavior. This...
Valassis Apio Builds an Exclusive Targeting Connection Between Offline and Online Data Creates Industry-leading, Cross-channel Campaign Optimization Engine to Engage Consumers at Home and Throughout the Day

May 2, 2016

LIVONIA,  Mich. and NEW YORK, May 2, 2016 : Valassis, a leader in intelligent media delivery, launches Valassis Apio™ to holistically plan, target, deliver and measure cross-channel campaigns, allowing marketers to reach highly accurate audience segments with the most relevant promotional messages. To learn more about Valassis Apio and how it is helping brand marketers target consumers across multiple channels, visit http://www.valassis.com/valassis-apio.aspx. Over the decades, Valassis has synthesized thousands of offline data points, including demographic, lifestyle and purchase behavior,...
Millennials Reveal Affinity for Print and Digital Coupon Savings Valassis Coupon Intelligence Report Shares how Millennials Shop to Save

Apr 26, 2016

Livonia, Mich., April 26, 2016: Valassis, a leader in intelligent media delivery, found digitally-charged millennials in their quest for savings, are just as likely as gen X or baby boomers to use print coupons. The 2K16 Coupon Intelligence Report: "Savvy Shoppers Provide Reality Check" compares consumer buying behavior across generations, providing detailed insight into what motivates millennials along their path to purchase. Representing about one-fourth of the population, millennials have captured marketers' attention. As expected, they are more digitally savvy when it comes...
Valassis Leader to Share Best-in-class Personalization Strategy at Industry Coupon Conference

Apr 12, 2016

LIVONIA, Mich., April 12, 2016 Valassis, a leader in intelligent media delivery, announced today Chris Saroka, Vice President, Digital Media, will share insights on the importance of personalization with integrated print and digital campaigns at the upcoming Industry Coupon Conference on April 20. "Drivers for Change - Millennials, Digital and Personalization" is the theme of the 11th annual conference, presented by the Association of Coupon Professionals (ACP) where Saroka will present, "Personalization: The Next Marketing Channel." Saroka brings 22 years of expertise in print, digital...
New App for Missing Child Program

Apr 4, 2016

Valassis Expands Multi-channel Approach to Have You Seen Me? Missing Child Program Company Leverages Power of its Intelligent Media, Calls on Public to aid in Search Livonia,  Mich., April 4, 2016: Valassis, a leader in intelligent media delivery, extends its Have You Seen Me?® program beyond its existing RedPlum® channels to now include a new dedicated mobile application and distribution through Clipper® Magazine. The expanded program leverages our intelligent media platform to activate consumers who have the power to help find missing children. A newly released...
Restaurant Leadership Conference

Mar 31, 2016

Valassis Hosts Industry-leading Panel at Restaurant Leadership ConferenceDynamic use of Data Drives Restaurant Traffic Livonia,  Mich., Mar. 31, 2016: Valassis, a leader in intelligent media delivery, brings insights into the smart use of data to drive incremental restaurant traffic to the upcoming Restaurant Leadership Conference (RLC). Mark Johnson, Valassis vice president of Team Solutions, who has 24 years of restaurant industry experience, will host a panel at the RLC Innovation Forum April 5 on "Understanding the Process of Applying Dynamic Data to Drive Incremental...
2016 Coupon Intelligence Report

Mar 16, 2016

Valassis Releases 2K16 Coupon Intelligence Report  Smart Shoppers See Coupons as Essential With Millennials Continuing to Rely on Print and Digital Coupons to Find Savings Livonia, Mich., March 15, 2016: Valassis, a leader in intelligent media delivery, today released the 2K16 Coupon Intelligence Report: "Savvy Shoppers Provide Reality Check." The newly released report examines consumer buying behavior across generations, providing detailed insight into print and digital coupon usage. "Ninety percent of all consumers across a variety of demographics use...