Newsroom Press Release Archive


Continuing to Grow Hyper-local Footprint, Valassis Acquires The Flyer

Mar 16, 2018

Continuing to Grow Hyper-local Footprint, Valassis Acquires The Flyer
Will Serve More Small- and Medium-sized Businesses in the Florida Market LIVONIA, Mich., March 16, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today announced that The Flyer will join Clipper, the Valassis-owned magazine focused on local businesses. Distributed to more than 1.6 million households weekly, The Flyer is delivered via direct mail throughout Southeast...
Valassis and RetailMeNot Partner to Form a New Consumer Brand Experience

Mar 15, 2018

Valassis and RetailMeNot Partner to Form a New Consumer Brand Experience
RedPlum® Becomes RetailMeNot Everyday™ LIVONIA, Mich. and AUSTIN, Texas, March 15, 2018 —Valassis and RetailMeNot, Inc., both wholly owned subsidiaries of Harland Clarke Holdings, announced today the rebrand of Valassis’ RedPlum® consumer-facing print portfolio to RetailMeNot Everyday™, including direct mail and the free-standing insert (FSI) coupon book. The savings...
Valassis Digital Continues Accelerated Market Momentum

Mar 8, 2018

Valassis Digital Continues Accelerated Market Momentum
Launch of the Valassis Consumer GraphTM, High Quality Scores and Successful Acquisition of MaxPoint Interactive Fuels Ongoing Market Demand for Leader in Intelligent Media Delivery LIVONIA, Mich., March 8, 2018: Valassis Digital, a division of Valassis and leader in activating consumers through best-in-class digital marketing solutions, announced its accelerated commitment to delivering the future of...
Shoppers Primed to Spend and Save on Home Improvement

Feb 26, 2018

Shoppers Primed to Spend and Save on Home Improvement
Valassis Research Reveals Home Improvers Plan and Research Projects, Deals Sway Purchases LIVONIA, Mich., Feb. 26, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released its Dynamic Home Improvement Shopper findings, to help advertisers create smarter, more customized campaigns based on how consumers research, plan and purchase items for their home projects. Valassis’...
Valassis Supercharges Digital Retargeting With Email, Direct Mail Solution

Feb 22, 2018

Valassis Supercharges Digital Retargeting With Email, Direct Mail Solution
Valassis Remarketing Activation Connects Online and Offline Data to Tailor Consumer Engagement LIVONIA, Mich., Feb. 22, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today announced the launch of Valassis Remarketing Activation (VRA) to identify, target, deliver and track personalized promotional messages based on online activity and offline data. In 2017, 43...
Coupon Redemption Trend Analysis: CPG Marketers are Spreading Media Too Thin

Feb 13, 2018

Coupon Redemption Trend Analysis: CPG Marketers are Spreading Media Too Thin
Marketers Must Balance Satisfying Consumer Demand for Savings With the Right Media Mix LIVONIA, Mich., Feb. 13, 2018: NCH Marketing Services, a subsidiary of Valassis, a leader in activating consumers through intelligent media delivery, today reports its Year-End 2017 Coupon Trends Analysis for Consumer Packaged Goods (CPG). Findings reveal that consumers achieved $3.1 billion in savings over the last...
Valassis: Increased Touchpoints and Integrated Campaigns Activate Furniture Buyers

Jan 30, 2018

Valassis: Increased Touchpoints and Integrated Campaigns Activate Furniture Buyers
Understanding Media’s Influence on the Consumer is a Key Topic at Home Furnishings Association Event LIVONIA, Mich., Jan. 30, 2018: Valassis, a leader in activating consumers through intelligent media delivery, shares insights on how marketers can attract consumers looking to buy furniture in order to capture their share of the $108 billion home furnishings category. Furniture manufacturers release...
Valassis Survey: Big Game Provides Opportunity for Small, Local Businesses to Score

Jan 29, 2018

Valassis Survey: Big Game Provides Opportunity for Small, Local Businesses to Score
Majority of Party Hosts Plan to Shop In-store, Close to Home LIVONIA, Mich., Jan. 29, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released survey findings on the shopping behavior of those planning to host a party for the year’s biggest pro football game. According to Valassis’ survey, nearly three quarters (73 percent) of this year’s...
Valassis Study: Patient Loyalty – A Fading Trend or Boon for Healthcare?

Jan 24, 2018

Valassis Study: Patient Loyalty – A Fading Trend or Boon for Healthcare?
New Research Reveals How Consumers, Namely Millennials and Parents, Choose Healthcare Providers LIVONIA, Mich., Jan. 24, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released its Dynamic Healthcare Consumer findings, examining factors that influence how consumers select healthcare providers. Derived from over 1,300 respondents, the study reveals one-third...
Valassis Acquires Maryland Pennysaver

Jan 23, 2018

Valassis Acquires Maryland Pennysaver
Helping Small- and Medium-Size Businesses Reach Consumers and Expanding its Classified Network LIVONIA, Mich., Jan. 23, 2018: Valassis, a leader in activating consumers through intelligent media delivery, announced that it has acquired Maryland Pennysaver, distributed via direct mail throughout Maryland, including the counties of Anne Arundel, Baltimore, Howard, Prince George’s, Charles, Calvert...
New Year’s Resolutions: Valassis Shares How to Drive Success in Specific Industries

Jan 22, 2018

New Year’s Resolutions: Valassis Shares How to Drive Success in Specific Industries
Retail, CPG, Grocery, Restaurant and Telecom Resolutions Focus on Consumers LIVONIA, Mich., Jan. 22, 2018: Valassis, a leader in activating consumers through intelligent media delivery, shares 2018 resolutions in various industry categories – encouraging marketers to take a forward-looking approach to drive success in 2018 and beyond. Regardless of industry, be it retail, consumer packaged goods...
Valassis Names Cindy Walker Senior Vice President of Human Resources

Jan 8, 2018

Valassis Names Cindy Walker Senior Vice President of Human Resources
LIVONIA, Mich., Jan. 8, 2018: Valassis, a leader in activating consumers through intelligent media delivery, announced the appointment of Cindy Walker to Senior Vice President, Human Resources. She will lead the strategic direction for human resources across the company, working closely with Valassis leaders on organizational design, talent management and acquisition, associate development, associate...
Valassis Looks Ahead: 2018 Marketing and Retail Predictions

Dec 12, 2017

Valassis Looks Ahead: 2018 Marketing and Retail Predictions
Consumer-centric Approach Key With Abundance of Data, Technology and Shopping Options LIVONIA, Mich., Dec. 12, 2017: Valassis, a leader in intelligent media delivery, shares 2018 predictions including the borderless shopping experience, continued growth in big data and emergence of artificial intelligence (AI) across the marketing and retail landscapes – all important to influence consumers. The...
Valassis Holiday Shopper Survey: Both Online and Offline Commerce are in for a Happy Holiday Season

Dec 7, 2017

Valassis Holiday Shopper Survey: Both Online and Offline Commerce are in for a Happy Holiday Season
83 percent of consumers still plan to shop after Cyber Monday, with purchases swayed by promotions Nearly 80 percent of moms, millennial parents will leave a store in search of a better deal 53 percent say coupons are the biggest influence on their holiday purchases LIVONIA, Mich., Dec. 7, 2017: Valassis, a leader in intelligent media delivery, today announced results from its 2017 Valassis Holiday...
Wayne Powers Appointed President of Valassis

Dec 6, 2017

Wayne Powers Appointed President of Valassis
Greg Green Expands Data and Analytics Role Across Harland Clarke Holdings LIVONIA, Mich., Dec. 6, 2017: Valassis, a leader in intelligent media delivery and division of Harland Clarke Holdings, today announced that Wayne Powers has been appointed to the new role of President, Valassis. Powers brings 25-plus years of experience in the media industry, innovative ideas and a strong client focus to guide...
Valassis Names Bonnie Bisson Vice President of Sales Enablement

Nov 20, 2017

Valassis Names Bonnie Bisson Vice President of Sales Enablement
LIVONIA, Mich., Nov. 20, 2017: Valassis, a leader in intelligent media delivery, has appointed Bonnie Bisson to the new role of Vice President, Sales Enablement, where she will partner with sales leadership and focus on developing people, processes and technologies to drive sales results.  Bisson possesses more than 20 years of industry experience, cultivating powerful sales teams, expanding internal...
Small Businesses Have an Opportunity to Shine This Holiday Season, Says Valassis

Nov 15, 2017

Small Businesses Have an Opportunity to Shine This Holiday Season, Says Valassis
Regardless of Their Size, Retailers Can Influence Shoppers by Following Five Key Strategies LIVONIA, Mich., Nov. 15, 2017: Valassis, a leader in intelligent media delivery, today shares best practices for small- and medium-sized businesses (SMBs) to succeed in a highly competitive holiday shopping environment. The holiday season is critical for retailers of all sizes not just for big box stores or e-commerce...
Valassis Survey: ‘Sofa Sunday’ Key Day to Influence Cyber Monday Shoppers

Nov 9, 2017

Valassis Survey: ‘Sofa Sunday’ Key Day to Influence Cyber Monday Shoppers
67 Percent of Consumers Expect More Than $100 in Cyber Monday Savings This Year LIVONIA, Mich., Nov. 9, 2017: Valassis, a leader in intelligent media delivery, today announced results from its new survey on how consumers deal hunt, prepare and plan on “Sofa Sunday,” the day before Cyber Monday. Feedback from over 500 U.S. Cyber Monday shoppers reveals that nearly three-quarters (71 percent)...
Evolving Data and Analytics Leads to Advancement in Valassis’ Missing Child Program

Nov 8, 2017

Evolving Data and Analytics Leads to Advancement in Valassis’ Missing Child Program
Have You Seen Me? ® Features Photos of 50 Missing Children in 50 States LIVONIA, Mich., Nov. 8, 2017: Valassis, a leader in intelligent media delivery, today announced it is further leveraging its data and analytics capabilities to help bring more missing children home. Valassis is excited to announce that it now features 50 missing children in 50 states via its Have You Seen Me?® program,...
Valassis Acquires Sacandaga Direct Mail, LLC in New York

Oct 30, 2017

Valassis Acquires Sacandaga Direct Mail, LLC in New York
Helps More Small and Medium-Size Businesses Reach Consumers LIVONIA, Mich., Oct. 30, 2017: Valassis, a leader in intelligent media delivery, today announced that Sacandaga Direct Mail, LLC will join Clipper, the Valassis-owned magazine focused on local businesses. Sacandaga Direct Mail, LLC, operates Sacandaga Magazine, Amsterdam Magazine, Twin Cities Magazine, The Valley Magazine and Real Estate...