Newsroom Press Release Archive


Feldman Automotive Group Drives Dealership Sales With Valassis Chatbot

Jul 17, 2017

Feldman Automotive Group Drives Dealership Sales With Valassis Chatbot
Detroit-based Businesses Join to Qualify In-market Leads, Generating Approximately 50 Vehicle Sales per Month LIVONIA, Mich., July 17, 2017: Valassis, a leader in intelligent media delivery, has developed a new chatbot, helping Detroit-based Feldman Automotive Group drive vehicle sales, while boosting click-through rates that exceed the auto industry average. Valassis, along with SMART (Strategic Marketing...
New Valassis Data and Analytics Offering Precisely Pinpoints Value Seekers

Jul 10, 2017

New Valassis Data and Analytics Offering Precisely Pinpoints Value Seekers
Consumer Activation Score Identifies Neighborhoods and Markets With Value-oriented Audiences LIVONIA, Mich., July 10, 2017: Valassis, a leader in intelligent media delivery, today launched its Consumer Activation Score, enabling advertisers to precisely target value-oriented audiences and deliver the deals they want to receive. Pairing its industry-leading advanced targeting and data analytics capabilities...
Americans Love to Save Despite Strong Economic Outlook, Reports Valassis

Jun 29, 2017

Americans Love to Save Despite Strong Economic Outlook, Reports Valassis
 Research Underscores Marketing Opportunity to Enhance Relevance and Activate Consumers LIVONIA, Mich., June 29, 2017: Valassis, a leader in intelligent media delivery, takes a look at American savings habits in advance of the Fourth of July holiday. Saving has become an American pastime. Despite the brightened economic outlook – as the U.S. unemployment rate hits a 16-year low –...
Dads Just as Likely as Moms to Use Coupons, Valassis Study Shows

Jun 12, 2017

Dads Just as Likely as Moms to Use Coupons, Valassis Study Shows
 Savings Influence Dads Along Their Entire Path to Purchase LIVONIA, Mich., June 12, 2017: A consumer study from Valassis, a leader in intelligent media delivery, finds that dads are just as interested as moms in saving money on purchases, and in some cases, their coupon zeal surpasses that of their female counterpart. Parents are more alike than dissimilar when it comes to shopping for traditional...
Tap Into Millennials’ Savings Mindset With Insight From Valassis Data

Jun 5, 2017

Tap Into Millennials’ Savings Mindset With Insight From Valassis Data
College Graduates Benefit From Savings Tips as They job Search and Take on Expenses LIVONIA, Mich., June 5, 2017: Valassis, a leader in intelligent media delivery, shares tips for marketers and millennials, keeping in mind this consumer segment’s unique preferences and need for a budget-conscious lifestyle upon graduation. College graduates are often faced with a new set of financial responsibilities...
Valassis Continues to Grow Hyper-local Footprint by Acquiring GreatDeal$ Magazine®

Jun 2, 2017

Valassis Continues to Grow Hyper-local Footprint by Acquiring GreatDeal$ Magazine®
Enters Grand Rapids and Kalamazoo, Michigan LIVONIA, Mich., June 2, 2017: Valassis, a leader in intelligent media delivery, announced today that GreatDeal$ Magazine® – operating in Grand Rapids and Kalamazoo – will join Clipper, the Valassis-owned magazine focused on local businesses. GreatDeal$ Magazine is distributed to approximately 340,000 households seven times a year and increases...
Harland Clarke Holdings Corp. Completes Acquisition of Digital Savings Destination RetailMeNot, Inc.

May 23, 2017

Harland Clarke Holdings Corp. Completes Acquisition of Digital Savings Destination RetailMeNot, Inc.
SAN ANTONIO and AUSTIN, Texas, May 23, 2017 -- Harland Clarke Holdings Corp. (“HCH”), a provider of best-in-class marketing services and integrated payment solutions and owner of Valassis (http://www.valassis.com/) a leader in intelligent media delivery, today announced the completion of the acquisition of RetailMeNot, Inc. (https://www.retailmenot.com/corp/) a leading savings...
Valassis Joins Rock One Sock Campaign to Raise Awareness of Missing Children

May 22, 2017

Valassis Joins Rock One Sock Campaign to Raise Awareness of Missing Children
Wear, Share, Care, Commemorate National Missing Children’s Day on May 25 LIVONIA, Mich., May 22, 2017: Valassis, a leader in intelligent media delivery, encourages consumers to not only look at the names and faces of missing children featured on its Have You Seen Me?® program, but to also Rock One Sock this month – all to raise awareness of this cause. As National Missing Children’s...
Valassis’ Total Loyalty Solutions Mobile App Offers SMBs Data-Driven Personalization

May 16, 2017

Valassis’ Total Loyalty Solutions Mobile App Offers SMBs Data-Driven Personalization
Consumer-centric Rewards Program Boosts Local Businesses, Builds Loyalty LIVONIA, Mich., May 16, 2017: Valassis today announced new, data-driven, personalization features through the Total Loyalty Solutions (TLS) mobile app builder. The new feature, called “Advanced Rewards,” equips small and medium businesses (SMBs) with the same caliber programs used by large restaurant chains and big...
Valassis Study Reveals Digital Advertising’s Pivotal Role in Consumer Buying Decisions

May 10, 2017

Valassis Study Reveals Digital Advertising’s Pivotal Role in Consumer Buying Decisions
E-book Highlights Impact of Digital ads Along the Consumer Path to Purchase LIVONIA, Mich., May 10, 2017: Valassis, a leader in intelligent media delivery, releases proprietary research that examines the influence of digital advertising on purchase decisions. The findings from “Motivating the Dynamic Shopper: Purchase Decisions In-Progress,” focus on five key “moments” of the...
Valassis Study Reveals Accelerated Mobile Coupon Use

Apr 24, 2017

Valassis Study Reveals Accelerated Mobile Coupon Use
Coupon Intelligence Report Explores Influence of Mobile Coupons on Consumers’ Everyday Purchases LIVONIA, Mich., April 24, 2017: A recent study by Valassis, a leader in intelligent media delivery, found that discounts received via smartphone or other mobile devices influence where 67 percent of consumers decide to shop. While paper coupons persist in popularity – 88 percent of all consumers...
Valassis Hosts Coupon Conference Session: Private Brands – A Winning Strategy

Apr 17, 2017

Valassis Hosts Coupon Conference Session: Private Brands – A Winning Strategy
LIVONIA, Mich., April 17, 2017: At the Industry Coupon Conference, Valassis, a leader in intelligent media delivery, will join forces with Albertsons Companies, focusing on how retailers can successfully market their private brands to activate consumers. “Private Brands – A Winning Marketing Strategy” will be the topic of a Valassis-sponsored session at the 12th annual Association...
RetailMeNot to Be Acquired by Harland Clarke Holdings for $11.60 per share in Cash

Apr 10, 2017

RetailMeNot to Be Acquired by Harland Clarke Holdings for $11.60 per share in Cash
Transaction Dramatically Expands HCH and Valassis' Digital Scale, Advances RetailMeNot's Goal in Becoming a Leading Savings Destination SAN ANTONIO and AUSTIN, Texas, April 10, 2017 /PRNewswire/ -- Harland Clarke Holdings Corp. ("HCH"), a provider of best-in-class integrated payment solutions and marketing services, today announced it has reached a definitive agreement to acquire RetailMeNot,...
Valassis Study Shows Restaurant Choice Highly Motivated by Coupons, Deals

Apr 5, 2017

Valassis Study Shows Restaurant Choice Highly Motivated by Coupons, Deals
Restaurant Leadership Conference – Valassis-led Panel Shares how to Attract Customers LIVONIA, Mich., April 5, 2017: A recent study by Valassis, a leader in intelligent media delivery, found that coupons and promotions are highly impactful in driving restaurant traffic and customer engagement. According to the Valassis Coupon Intelligence Study, when choosing a restaurant, 32 percent are most...
Valassis’ Cross-Device Retail Campaigns Drive Significant In-Store Traffic

Mar 28, 2017

Valassis’ Cross-Device Retail Campaigns Drive Significant In-Store Traffic
Exceed Industry Benchmarks LIVONIA, Mich., March 28, 2017: Valassis, a leader in intelligent media delivery, today announced its cross-device retail campaigns drive more in-store foot traffic, beating industry benchmarks as proven by attribution studies. Worldwide internet usage via mobile devices surpassed desktop in October 2016 and there is no indication of the trend reversing. This makes mobile...
Valassis Acquires Reach Magazine, Accelerating Hyper-Local Footprint in 2017

Mar 21, 2017

Valassis Acquires Reach Magazine, Accelerating Hyper-Local Footprint in 2017
Expands In Cincinnati and Dayton LIVONIA, Mich., March 21, 2017: Valassis, a leader in intelligent media delivery, announced today that Reach Magazine™ will join Clipper Magazine, the Valassis-owned company, further expanding its ability to serve the marketing needs of small business enterprises. Reach Magazine operates in the Cincinnati and Dayton markets and is distributed to approximately 861,000...
Valassis Names Media Industry Sales Leader Mark Ellis as Chief Revenue Officer

Mar 20, 2017

Valassis Names Media Industry Sales Leader Mark Ellis as Chief Revenue Officer
LIVONIA, Mich., March 16, 2017: Valassis, a leader in intelligent media delivery, has appointed Mark Ellis as chief revenue officer. In this role, Ellis will maximize revenue across the company’s print and digital media portfolio while identifying new opportunities for growth as well as driving customer value. He possesses more than 25 years of industry experience, robust client and agency relationships...
New Valassis Study: Insights on how to Influence Consumers Along Their Path to Purchase Online and Offline

Mar 7, 2017

New Valassis Study: Insights on how to Influence Consumers Along Their Path to Purchase Online and Offline
Research Indicates ‘Always Connected’ Consumers are Impacted by Discounts Before, During and After Shopping LIVONIA, Mich., March 7, 2017: Valassis, a leader in intelligent media delivery, today announced the results of its annual 2K17 Coupon Intelligence Report: “Influencing Consumers Along the Path to Purchase.” Derived from an online survey of 1,000 consumers and focusing...
Valassis Reveals Three Keys to Marketing Success in an Age of Data

Mar 1, 2017

Valassis Reveals Three Keys to Marketing Success in an Age of Data
Seek Alignment, Integrate Data, Invest in Technology LIVONIA, Mich., March 1, 2017: Valassis, a leader in intelligent media delivery, provides marketers with the keys to leverage technology along with data and analytics in order to precisely target the right consumer, personalize campaigns and strengthen customer relationships. An increasingly omni-channel world has created both a new opportunity and...
Harland Clarke Holdings Named Among Top Healthy Workplaces

Feb 13, 2017

Harland Clarke Holdings Named Among Top Healthy Workplaces
Recognized With Highest Award by the San Antonio Business Group on Health SAN ANTONIO, Texas, Feb. 13, 2017: Harland Clarke Holdings (HCH) has earned the highest distinction presented by the San Antonio Business Group on Health (SABGH) for its healthy workplace best practices. In collaboration with the Mayor’s Fitness Council (MFC), the 2016 Healthy Workplace Recognition Award honors San Antonio-based...