Newsroom Press Release Archive


Valassis Names Bonnie Bisson Vice President of Sales Enablement

Nov 20, 2017

Valassis Names Bonnie Bisson Vice President of Sales Enablement
LIVONIA, Mich., Nov. 20, 2017: Valassis, a leader in intelligent media delivery, has appointed Bonnie Bisson to the new role of Vice President, Sales Enablement, where she will partner with sales leadership and focus on developing people, processes and technologies to drive sales results.  Bisson possesses more than 20 years of industry experience, cultivating powerful sales teams, expanding internal...
Small Businesses Have an Opportunity to Shine This Holiday Season, Says Valassis

Nov 15, 2017

Small Businesses Have an Opportunity to Shine This Holiday Season, Says Valassis
Regardless of Their Size, Retailers Can Influence Shoppers by Following Five Key Strategies LIVONIA, Mich., Nov. 15, 2017: Valassis, a leader in intelligent media delivery, today shares best practices for small- and medium-sized businesses (SMBs) to succeed in a highly competitive holiday shopping environment. The holiday season is critical for retailers of all sizes not just for big box stores or e-commerce...
Valassis Survey: ‘Sofa Sunday’ Key Day to Influence Cyber Monday Shoppers

Nov 9, 2017

Valassis Survey: ‘Sofa Sunday’ Key Day to Influence Cyber Monday Shoppers
67 Percent of Consumers Expect More Than $100 in Cyber Monday Savings This Year LIVONIA, Mich., Nov. 9, 2017: Valassis, a leader in intelligent media delivery, today announced results from its new survey on how consumers deal hunt, prepare and plan on “Sofa Sunday,” the day before Cyber Monday. Feedback from over 500 U.S. Cyber Monday shoppers reveals that nearly three-quarters (71 percent)...
Evolving Data and Analytics Leads to Advancement in Valassis’ Missing Child Program

Nov 8, 2017

Evolving Data and Analytics Leads to Advancement in Valassis’ Missing Child Program
Have You Seen Me? ® Features Photos of 50 Missing Children in 50 States LIVONIA, Mich., Nov. 8, 2017: Valassis, a leader in intelligent media delivery, today announced it is further leveraging its data and analytics capabilities to help bring more missing children home. Valassis is excited to announce that it now features 50 missing children in 50 states via its Have You Seen Me?® program,...
Valassis Acquires Sacandaga Direct Mail, LLC in New York

Oct 30, 2017

Valassis Acquires Sacandaga Direct Mail, LLC in New York
Helps More Small and Medium-Size Businesses Reach Consumers LIVONIA, Mich., Oct. 30, 2017: Valassis, a leader in intelligent media delivery, today announced that Sacandaga Direct Mail, LLC will join Clipper, the Valassis-owned magazine focused on local businesses. Sacandaga Direct Mail, LLC, operates Sacandaga Magazine, Amsterdam Magazine, Twin Cities Magazine, The Valley Magazine and Real Estate...
Valassis Study: Apparel Trends Guide Retailers to Activate Shoppers

Oct 25, 2017

Valassis Study: Apparel Trends Guide Retailers to Activate Shoppers
Research and Planning are Essential in Shaping Consumers’ Apparel Purchase Behavior LIVONIA, Mich., Oct. 25, 2017: Valassis, a leader in intelligent media delivery, today highlighted findings from its Capturing the Dynamic Retail Shopper: Parent Snap proprietary research, analyzing the planning and purchase behavior of apparel shoppers. The survey finds 43 percent of all respondents research and...
Valassis Breaks it Down – Planning and Research Drive Retail Purchases

Oct 19, 2017

Valassis Breaks it Down – Planning and Research Drive Retail Purchases
Findings Provide Insight into Parents Along the Path to Purchase LIVONIA, Mich., Oct. 19, 2017: Valassis, a leader in intelligent media delivery, today released Capturing the Dynamic Retail Shopper: Parent Snap proprietary research that examines the purchase journey consumers – and particularly parents – take when researching and buying retail items. By asking consumers how, when and where...
Precise Targeting is Key to Holiday Marketing Success, Says Valassis

Oct 12, 2017

Precise Targeting is Key to Holiday Marketing Success, Says Valassis
Marketers Must Use Data to Anticipate Consumers Already Planning Their Holiday Shopping LIVONIA, Mich., Oct. 12, 2017: Valassis, a leader in intelligent media delivery, today offers marketers best practices to break through the noise and engage with shoppers this holiday season as consumer planning is under way. According to the National Retail Federation (NRF), researching the perfect gift is an essential...
Valassis Completes Acquisition of Digital Marketing Technology Company MaxPoint

Oct 10, 2017

Valassis Completes Acquisition of Digital Marketing Technology Company MaxPoint
Enhances Valassis Digital Targeting, Personalization and Measurement Capabilities LIVONIA, Mich., Oct. 10, 2017: Valassis, a leader in intelligent media delivery, today announced the completion of the acquisition of MaxPoint Interactive, a leading digital marketing technology company.   “We are excited to welcome MaxPoint to our Valassis Digital team, further enhancing our unique intelligent...
Valassis Survey: Retail Landscape Continues to Transform but Deals Still Dominate

Sep 28, 2017

Valassis Survey: Retail Landscape Continues to Transform but Deals Still Dominate
Consumers Want Deals Across In-store and Online Retail Channels LIVONIA, Mich., Sept. 28, 2017: Valassis, a leader in intelligent media delivery, today shares key insights for retailers from its 2017 RedPlum® Purse String Survey. Results show a common theme we see in the marketplace – the definition of a store to a consumer has no boundaries – they are shopping physical and online retail...
As the Grocery Landscape Changes, Saving is Top of Mind

Sep 21, 2017

As the Grocery Landscape Changes, Saving is Top of Mind
Preferences Continue to Evolve but Value Remains a Top Influence on Purchases   LIVONIA, Mich., Sept. 21, 2017: Valassis, a leader in intelligent media delivery, today shares key insights for grocers from its 2017 RedPlum® Purse String Survey. Survey results show that consumers expect more from their grocery suppliers, including home delivery, online shopping and – most of all –...
Three Practical Ways Retail Marketers can Benefit From Chatbots

Sep 19, 2017

Three Practical Ways Retail Marketers can Benefit From Chatbots
As Digital Innovation Transforms the Retail Industry, Chatbots Can be Key to a Brick-and-Mortar Resurgence LIVONIA, Mich., Sept. 19, 2017: Valassis, a leader in intelligent media delivery, today shares insights on the value of chatbots in the modern-day retail environment. These powerful artificial intelligence (AI) programs can enhance consumer engagement, job functions and employee efficiency and...
Valassis: Digital Data Can Drive Print Promotions

Sep 11, 2017

Valassis: Digital Data Can Drive Print Promotions
National Etailing and Mail Conference Topic Focuses on Building Rich Profile With Online and Offline Data LIVONIA, Mich., Sept. 11, 2017: Valassis, a leader in intelligent media delivery, shares with attendees of the National Etailing and Mail Organization of America (NEMOA) directXchange by NEMOA 2017 Fall Conference, how digital data can improve print promotions. Demographics, geography, recency...
Acquisition of SI View is Latest in Valassis’ Hyper-local Expansion Efforts

Sep 5, 2017

Acquisition of SI View is Latest in Valassis’ Hyper-local Expansion Efforts
Strengthens Staten Island, New York Foothold LIVONIA, Mich., Sept. 5, 2017: Valassis, a leader in intelligent media delivery, announced that SI View – operating in Staten Island, New York – will join Clipper, the Valassis-owned magazine focused on local businesses. SI View is a well-known brand that will enhance Valassis’ position in the Staten Island market. SI View has been mailing...
New Valassis Survey: Consumers Prioritize Savings in Age of Convenience

Aug 30, 2017

New Valassis Survey: Consumers Prioritize Savings in Age of Convenience
RedPlum® Purse String Survey Reveals Affinity for Value with Mix of Print and Digital Offers LIVONIA, Mich., Aug. 30, 2017: In advance of National Coupon Month in September, Valassis, a leader in intelligent media delivery, today shares key insights from its 2017 RedPlum Purse String Survey. Based on a survey of 8,550 value-seeking consumers, Valassis finds that shoppers not only want convenience...
Valassis to Acquire MaxPoint for $13.86 per Share in Cash

Aug 28, 2017

Valassis to Acquire MaxPoint for $13.86 per Share in Cash
Acquisition Enhances Valassis Digital’s Targeting, Personalization and Measurement Capabilities LIVONIA, Michigan, August 28, 2017 -- Valassis, a leader in intelligent media delivery, today announced that it has reached a definitive agreement, through its parent company Harland Clarke Holdings, to acquire MaxPoint Interactive (NASDAQ:MXPT), a leading digital marketing technology company. MaxPoint...
Valassis: Now is the Time for a Brick and Mortar Retail Resurgence

Aug 24, 2017

Valassis: Now is the Time for a Brick and Mortar Retail Resurgence
The Environment is Ideal for Retailers to Make a Meaningful Consumer Connection LIVONIA, Mich., Aug. 24, 2017: Valassis, a leader in intelligent media delivery, offers best practices for brick and mortar retailers to succeed in a competitive and consolidating industry. The retail industry is in a state of transformation. Some have coined it the “retail apocalypse,” with many brick and mortar...
Valassis Shares how Franchisees can Make the Most of Corporate Advertising Programs

Aug 21, 2017

Valassis Shares how Franchisees can Make the Most of Corporate Advertising Programs
Casual Dining Groups Integrate Print and Digital, Driving Improved Results LIVONIA, Mich., Aug. 21, 2017: Valassis, a leader in intelligent media delivery, today shares insights on how franchisees can maximize the benefits of corporate-sponsored advertising programs. Ten franchisee co-op groups representing over 400 casual dining locations improved their corporate national direct mail outreach to their...
Clipper’s Total Loyalty Solutions Offers QSRs new Online Ordering Platform

Aug 10, 2017

Clipper’s Total Loyalty Solutions Offers QSRs new Online Ordering Platform
Custom Branding and One-click Ordering Create Frictionless Consumer Experience LIVONIA, Mich., Aug. 10, 2017: Clipper Magazine, today announced its new, customizable platform through the Total Loyalty Solutions (TLS) mobile app builder that makes online ordering effortless. TLS is an offering through Clipper Magazine, a wholly owned subsidiary of Valassis, a leader in intelligent media delivery. The...
Valassis Research Provides Intelligence to Capture Back-to-School Spend

Jul 27, 2017

Valassis Research Provides Intelligence to Capture Back-to-School Spend
Retailer Insights to win the Sales Race for Electronics, Apparel and Furniture LIVONIA, Mich., July 27, 2017: Proprietary research from Valassis, a leader in intelligent media delivery, reveals shopper tendencies across electronics, apparel and furniture purchases. This insight can help inform retailers how and where to influence shoppers this back-to-school season, particularly college students as...