Published Thursday, Oct 12, 2017
Marketers Must Use Data to Anticipate Consumers Already Planning Their Holiday Shopping
LIVONIA, Mich., Oct. 12, 2017: Valassis, a leader in intelligent media delivery, today offers marketers best practices to break through the noise and engage with shoppers this holiday season as consumer planning is under way.
According to the National Retail Federation (NRF), researching the perfect gift is an essential step along the path to purchase, with 54 percent of consumers beginning their research in October or earlier. Additionally, RetailMeNot survey data reveals 45 percent plan to start shopping before Nov. 1. Nearly 80 percent of retailers indicate they will begin holiday marketing efforts earlier this year.
To get into the consideration set, brands should engage consumers with relevant deals across channels. An integrated approach will be critical, as recent Valassis research reveals that 41 percent of value-seeking consumers use an equal mix of print and digital coupons.
“Marketers, both manufacturers and retailers alike, realize the holiday season will make or break their success for the year,” said Curtis Tingle, Chief Marketing Officer, Valassis. “The key to success lies in activating the right consumers with precise targeting – knowing the right audiences to engage with, the right offers to serve up and when and where to strike. Brands and retailers can break through the holiday noise by using online and offline data to step up their targeting game and win this shopping season.”
To engage the right consumers with meaningful messaging this holiday season:
Visit our website to learn how Valassis’ print and digital targeting capabilities can reach consumers in the holiday shopping mindset. Valassis Apio combines unique offline and online data to greatly enhance our audience intelligence and build a more powerful connection between the physical and digital worlds for greater precision, relevance and scale of cross-channel campaigns.