Published Thursday, Aug 10, 2017
Custom Branding and One-click Ordering Create Frictionless Consumer Experience
LIVONIA, Mich., Aug. 10, 2017: Clipper Magazine, today announced its new, customizable platform through the Total Loyalty Solutions (TLS) mobile app builder that makes online ordering effortless. TLS is an offering through Clipper Magazine, a wholly owned subsidiary of Valassis, a leader in intelligent media delivery.
The new online ordering software provides quick service restaurants (QSRs) and small/medium businesses (SMBs) with their own branded online and mobile ordering platform. The TLS coaching team helps restaurants increase orders by highlighting featured menu items, setting delivery areas and tracking revenue generated from marketing promotions. Restaurateurs have access to order tracking and support 24/7. For the consumer, favorite menu items and one-click ordering offer convenience, ease and a frictionless experience.
RetailMeNot's latest food and dining survey data found that more than half (53 percent) of consumers surveyed have at least one food and dining app on their phone, with 21 percent being restaurant-specific apps.
“We are committed to empowering merchants with tools to build better relationships with their customers, offering value beyond a price point,” said Steve Hauber, President, Valassis Local Solutions. “Our industry-leading online ordering platform provides convenience and easy use for consumers. It also enables restaurants to cost effectively and efficiently take orders, collect and own the transactional data to leverage for future marketing initiatives. The simplicity of online ordering can raise average order values and increase repeat orders.”
Findings from the Mobile Order-Ahead Report point to mobile ordering platforms intensifying customer loyalty, increasing purchase frequency and lifting average ticket sizes. By 2020, mobile online ordering is expected to be a $38 billion industry, accounting for 10.7 percent of total QSR industry sales. Additionally, the user experience will overtake price and product as key brand differentiators in 2020, according to the Walker Information report, “Customers 2020: The Future of B-to-B Customer Experience.”
"We're always looking for ways to improve the Bono's Pit Bar-B-Q experience for both our customers and employees,” said Josh Martino, President, Bono’s Pit Bar-B-Q. “Total Loyalty Solutions' new online ordering platform does exactly that with ease and the ability to fully customize our menu offerings and promotions by location creating strong brand appeal."
In a highly competitive landscape, this easy-to-use platform helps merchants stand out as they vie for customers seeking value and convenience. Learn more here.
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. As wholly owned subsidiaries of Harland Clarke Holdings, Valassis and RetailMeNot, a leading destination for digital savings, are partnering to connect retailers and consumers through meaningful digital, mobile and print promotions.